Bentley Motorsport Partners with Iconic Luxury Brand Princess Yachts

Bentley Continental GT3 with Princess branding

Bentley Motorsport has signed a three-year sponsorship deal with Luxury manufacturer Princess Yachts, which will see the two global brands partner together in exciting motorsport activities around the world.

The partnership brings together two British brands that epitomises performance, elegance and luxury, mixing cutting-edge technology with traditional craftsmanship and setting new standards within their industries.

The iconic luxury yacht manufacturer’s branding will be seen on the new 2017 livery for the Continental GT3s racing in the Blancpain GT Series in Europe, Pirelli World Challenge in the USA and China GT series in Asia together with Bentley Motorsports brand partners.

Kiran Haslam, Marketing Director for Princess Yachts said: “The partnership has always been very real in the hearts and minds of our customers. Currently Princess customers engage with Bentley at most of our global events, and in Düsseldorf this year, where Princess displayed the largest line-up at BOOT 2017 we teased the new motorsport partnership at an exclusive private event. The enthusiasm and excitement generated was incredible, and the opportunities for both Bentley and Princess to work together collaboratively has really ignited a series of exciting activities.”

Bentley GT3 at Princess stand at boot Dusseldorf 2017

In addition to branding, the partnership will include joint activities that bring the worlds of luxury yachts and exhilarating motor racing together, to deliver truly exceptional experiences to Princess and Bentley customers all across the world.

“We first ran with the Princess Yachts branding on the Continental GT3 when we raced at Bathurst 12 Hours,” commented Bentley’s Director of Motorsport Brian Gush. “The logo was shown on TV on the side of the Bentleys for almost two hours of the 12-hour race, which we all agreed was a fantastic amount of air-time. The partnership went well and we were all keen to progress it further.”

Princess Yachts will host a fantastic seven-model line-up highlighted by the show debut of the new S60 at the Singapore Yacht Show from 6th to 9th April 2017, featuring the Princess 56, 68, and S72 along with the 75 Motor Yacht, 88 Motor Yacht and the Princess 32M from the award-winning M Class range.

For more details on Singapore Yacht Show, please visit www.singaporeyachtshow.com

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