SK-II is presenting a never-seen-before exhibition “SK-II SECRET KEY HOUSE in Tokyo

SK-II presents a never-seen-before exhibition “SK-II SECRET KEY HOUSE” showcasing the secrets behind the brand’s iconic and exclusive skincare ingredient, PITERA, the Secret Key to Crystal Clear Skin.

Following last year’s global-scale celebration of PITERA at ‘World PITERA Day’ in Tokyo, SK-II is taking things to a whole new level by launching “SK-II SECRET KEY HOUSE” exhibition as part of its World PITERA Month, a month-long transformational journey to Crystal Clear Skin.

Located in Standby, Ba-Tsu Art Gallery in Tokyo, the ‘SK-II SECRET KEY HOUSE’ will hold ten of SK-II’s best-kept secrets wherein visitors can unlock by immersing themselves into multi-sensorial impactful artistic installations of PITERA. The event will be graced by SK-II’s global celebrity ambassadors – Japanese actress Haruka Ayase, award-winning Chinese actress Tang Wei, MINA of global girl group TWICE and Chinese actress Qiu Tian.

In conjunction with the “SK-II SECRET KEY HOUSE”, SK-II will also launch its latest campaign “THE SECRET KEY” where the key is given to unlock untold stories of the transformational journey to Crystal Clear Skin* from well-known PITERA lovers such as MINA and SK-II Akita study participant Shiho Sasaki. “THE SECRET KEY” films will be premiered at the “SK-II SECRET KEY HOUSE”.

The SK-II SECRET KEY HOUSE will be open to the public for 2 days only on July 29th and July 30th 2023 with limited access.

SK-II SECRET KEY HOUSE
Saturday July 29th and Sunday July 30th
11:00am to 10:00pm
5-chōme-11-5 Jingūmae, Shibuya City, Tokyo 150-0001, Japan