Hot! WWF Unveil AR-Mazing Tiger Trail with 33 Life-Sized Tigers Exhibited Across Singapore to Spotlight Tiger Conservation Efforts


CONTENT: Michelle Ng
IMAGE: WWF Singapore

The tigers are loose in the city! WWF has just launched an AR-mazing Tiger Trail that spreads out across the city from Gardens by the Bay, to National Gallery, The Fullerton Heritage, Sentosa and even all the way in Changi. The trail consists of 33 life-sized tiger sculptures designed by a collective of internationally acclaimed artists from Singapore and beyond that shines line on how climate change, poaching, and deforestation if affecting tigers in their wild.

As part of the pledge to double the number of tigers in the wild by 2022, WWF hopes to be able to engage visitors through Instagram AR features and online quizzes which are unlocked at each sculpture. The number of wild cats in the wild has fallen from about 100,000 at the start of the 20th century down to 3,900 remaining now, with Southeast Asia facing the most urgent crisis. In SEA alone, the tigers have gone extinct in Cambodia, Laos PDR, and Vietnam, with the Malayan tigers on the verge of exctinction. WWF is supporting on-ground work in tiger landscapes that are home to around 80% of the world’s remaining wild tigers.

Jake Chapman

Highlights of the statues include Ronnie Wood (The Rolling Stones) with his stark and blunt strokes of a realistic tiger, a toned down but still striking artwork of visual artist Jake Chapman on the paradox of opposing animal extinction and exploitation of human activity, Phannapast who clearly foils the romanticism of nature against the wild nature of animals in a gorgeous matte black-designed tiger.

After checking out these amazing tigers, you might be inspired to contribute to the ongoing tiger conservation work. One of the simplest ways is to purchase from the specially designed Tiger Trail merchandise that is available on WWF’s Eshop. The merchandise are all limited edition designs with both local and international artists like Sonny Liew, Jackson Tan (Art-Zoo), and Gillie&Marc.

AR Tiger

Or if you would like to make a more impactful change, adopt a tiger with WWF, where your money goes towards safeguarding tiger habitats to ensure that they have a natural environment to thrive.

Once the AR-mazing Tiger Trail concludes, all 33 life-sized tigers will be auctioned off via Sotheby’s online art auction. If you’re looking for a unique tiger statue to display in your house or an avid art collector, these artworks will be a great addition to your collection.

Dave White Tiger

The WWF AR-mazing Tiger Trail 2022 is open to public from 26 February to 9 April 2022 across various locations around Singapore. WWF and Sotheby’s will launch an online auction for all 33 life-sized sculptures exhibited on the AR-mzing Tiger Trail.

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