Hot! FENDI Opens its New Flagship Boutique Palazzo FENDI Seoul

Palazzo Fendi Seoul Flagship Store_Facade Nighttime

FENDI opens its first flagship boutique in Seoul named Palazzo FENDI Seoul, located in Cheongdam-dong, renowned as the luxury retail hub of Seoul.

Spanning over 715 square meters, Palazzo FENDI Seoul houses Women’s and Men’s Ready-to-Wear and fur collections, shoes, accessories, leather goods, and home accessories across four levels. The boutique designed by FENDI Architecture Department reflects the Maison’s DNA enriched with unique elements, presenting a new contemporary vision and luxurious minimalism.

The impressive façade combines geometric diagonals in stainless steel finishing and central glass windows that converge towards the corner of the building through a modern and urban reinterpretation of classic Roman patterns. The façade, 16 metres tall, is emphasised by LED arches, FENDI’s signature element recalling those of Palazzo della Civiltà Italiana – FENDI’s Rome Headquarters.

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The Level 2 of Palazzo FENDI Seoul Flagship Boutique features the Women’s collection and accessories, and exquisite Fur collection.

Each of the four floors is characterised by a different marble, corresponding to the metal cuts on the façade. The Arabescato Vagli references Roman churches, the Patagonia Black and White, the Blue Roma with its light green and camel shades and the powerful Crystal Blue marble characterise each floor, creating, together with the LED arches, a dialogue between interior and exterior.

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Luxury and craftsmanship meet unexpected and surprising twists rooted in Italian heritage at Palazzo FENDI Seoul. The striking new FENDI boutique transcends a luxurious touch of Rome to downtown Seoul.

Palazzo Fendi Seoul
442 Apgujeong-ro, Gangnam-gu
Seoul, South Korea

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