Hot! I.T Group Launches first i.t flagship store in Singapore

i.t. flagship store by Wing Tai Retail

Wing Tai Retail adds multi-label fashion concept store, i.t to their retail portfolio with their first foray into the multi-label fashion concept in collaboration with Hong Kong-based fashion conglomerate, I.T Group, to open the first Souteast Asian flagship i.t store in Singapore this June.

Located at #03-15 within Wisma Atria, Singapore’s prominent shopping mall along the shopping precinct of Orchard Road, its strategic location offers great convenience and accessibility for shoppers. The store concept is inspired by i.t Hollywood Plaza store at the heart of Hong Kong’s Mongkok. The very first i.t store in Singapore uses different woods to construct a variety of patterns creating i.t’s signature edgy look. The façade features diamond patterns created by cherry woods and willows while the display window is accentuated with bass frames that add a cool rawness to the store.

The 10,200 square feet i.t store is a spacious venue carrying nine avant-garde new to Singapore, cutting edge street fashion brands namely, izzue, b+ a b, 5cm, tout a coup, fingercroxx, vanilla suite, as knowasde base, mysty woman and pageboy. Different brands have different yet consistent themes for their own areas which showcase the DNA of each brand.

i.t. flagship store - izzue

These innovative brands target both male and female young adults aged between 20 and 35 years old, who appreciate the fusion of trendy and fashion forward apparel to create their own individualistic signature style. Izzue, b + a b, 5cm, fingercroxx and tout a coup are some of the most well-loved and successful i.t brands that have established a strong foothold in Hong Kong and beyond since their debut.

“Wing Tai Retail is delighted to launch i.t. multi-label concept store in Singapore and we believe that this collection of cutting edge street fashion brands will bring a dynamic shopping experience to our customers. Always on the look-out to break new grounds, this partnership with I.T Group cements Wing Tai Retail’s growing stature as a fashion-forward retailer in Singapore,” says Mrs Helen Khoo, executive Director at Wing Tai Retail Pte Ltd.

Shoppers can expect a vibrant and dynamic shopping experience at i.t! The brand new store is divided into different sections to reflect the inimitable personality of the different brands, yet adapt the distinct architectural concept of the brand’s stores found globally.

Mr Kar-Wai Sham, CEO of I.T Group says, “We are pleased to have this collaboration with Wing Tai Retail and we are confident that, with the fashion market intelligence and experience from Wing Tai Retail, the shop-in-shop concept of i.t store and the interesting brand mix will bring a new excitement to the Singapore fashion scene.”

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