LOEWE Unveils My Neighbor Totoro Capsule Collection

My Neighbor Totoro -The Studio Ghibli Collection, 2021.

Born from a mutual love of craft and artisanal techniques, expressed in different languages, the LOEWE x My Neighbor Totoro capsule collection celebrates the naivety and immediacy of the heart-warming film’s familiar characters – qualities that have made My Neighbor Totoro a true cultural landmark beloved by children and adults. A meaningful collaboration celebrating similar values, LOEWE and My Neighbor Totoro shares the same connection with nature, the world outdoors and a sense of perpetual invention with the animated film serving as an ode to preserving such harmony, discovered in the most magical of ways.

LOEWE x My Neighbor Totoro, transports the protagonists of the movie onto a range of clothing, leather bags and accessories. The collection celebrates the poetry and immediacy of these characters’ iconography – qualities have made My Neighbor Totoro a true cultural landmark.

The capsule collection features My Neighbor Totoro’s adorable characters including the fuzzy black dust bunnies and the huge, round Totoro in a myriad of ways. The band of wood spirits and the fantasy landscapes that they inhabit are skilfully interpreted as prints, allover prints, jacquard intarsia and leather marquetry.

With loose volume and relaxed shapes, the collection evokes a feeling of comfort in a vibrant colour palette with touches of monochrome and iconic tan. From t-shirts and hooded sweatshirts to jumpers and culottes, and even biker jackets, the fluidity of the collection exudes a distinctively youthful air through four main motifs.

Totoro Family

Totoro Family
With LOEWE’s renowned leather marquetry or ‘intarsia’ technique, the forest spirit animals are charmingly worked onto iconic handbags such as the Puzzle and Hammock, as well as small leather goods. The bright colour palette that brings forth the nature of the animation is balanced by the use of neutral tan.

The whimsical motifs are also crafted onto vibrant t-shirts and sweatshirts with Totoro prints and embroidery details.

Totoro Magic Tree

Magic Tree
The Camphor tree where Totoro is often found napping is reinterpreted in the form of a tote bag with rich and tactile tapestry embroidery. These tapestry panels are also imposed in the women’s ready-to-wear, in relaxed and elongated silhouettes. The sweater in particular incorporates textured jacquard with a mix of different yarns, with the Totoro embroidered patch applied by hand onto the knit to evoke the sense of Totoro resting on the magic tree.

Dust Bunnies

Dust Bunnies
The dust bunnies selection embodies the sweet and playful nature of these charming fictitious spirits. Each of the pieces incorporates intricate details such as textured motifs, all-over embroidery and mohair pom-poms for added dimensions and character to the ready-to-wear. Set against the neutral tan colour palette, it allows the dust bunnies to stand out even more.

Signature handbags and small leather goods such as the Balloon Bag and Basket Bag are taken over by these creatures as well. The Dust bunnies are crafted in marquetry and a mix of textures including suede and smooth calf.

Totoro Landscapes

Landscapes
With the Sayama Hills being the source of inspiration that led to the creation of My Neighbot Totoro, the beauty of the forest and its whimsical tranquillity sets the stage for the landscape pieces in the collection, with forest creatures embroidered or painted on by hand.

There is also a great selection of themed accessories for those who want a little touch of nature.

The collection hopes to elicit a message of dreamy serenity and hands-on creativity of being one with nature and with one’s own inner child which is especially important right now, and always will be.

The LOEWE x My Neighbor Totoro capsule collection is now available online and in-stores.

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