Reebok and Adidas Launches All-New Instapump Fury Boost

Black and White

Reebok and Adidas is set to launch the all-new Instapump Fury Boost™ sneaker. The ultimate statement shoe, the Instapump Fury Boost™ is built for breaking free and creating the unexpected. The trailblazing Instapump Fury has long been the choice of influencers and iconoclasts. Now, with the unrivalled comfort of adidas Boost™ technology, it’s back to push the limits of design and performance.

The Instapump Fury Boost™ will be available in three exclusive release packs, “Prototype”, “OG Meets OG” and “Black & White”

Black & White
The Black & White pack is made for the fashion-forward. Featuring immaculate monochrome uppers with a glimmer of metallic GraphLite, its bold futurism is offset by the organic warmth of raw gum outsoles. Clean and balanced, the black and white combination will complement any look and is set to become a street staple. A celebration of pure form, the Black & White pack stays true to Smith’s “no more than what you need” vision. The Instapump Fury Boost™“Black & White” will be available beginning December 6 at select global outlets.
Infused with revolutionary adidas Boost™ technology, the all-new Instapump Fury Boost™ is created for a whole new generation, receiving numerous tweaks and upgrades since its inception. Built for breaking free and creating the unexpected, Instapump Fury Boost™ is perfect fusion of Reebok and adidas innovation.

Prototype
The “Prototype” model features the original colorway of Steven Smith’s ‘pullover’ Instapump Fury production sample. For the first time, this classic white, royal blue and solar orange Fury colorway will be released. In addition to celebrating Reebok’s innovation legacy, the Instapump Fury Boost™ Prototype givesa subtle nod to adidas’ Boost™ revolution by incorporating the same mesh paneling used in the original UltraBOOST™. The Instapump Fury Boost™“Prototype” will be available exclusively at atmosCon Japan October 5 limited to 50 pairs only, wider APAC release on October 11 and global release on November 15. The “Prototype” model will not be available in Singapore.

OG

OG Meets OG
The “OG Meets OG” pack salutes the inaugural Instapump Fury and UltraBOOST™ colorways. The Instapump Fury’s striking high-tech silhouette set it apart from the conventional sneaker scene. However, it was shoe’s daring OG colorway that made it a style icon. Convinced that the Fury had to make a visualstatement, Steven Smith struck on an incendiary citron yellow upper, glowing against crimson and black accents. It was a bold choice that perfectly captured the Fury’s relentlessly inventiveand independent spirit. The Instapump Fury Boost™“OG Meets OG” will be available beginning on October 25 in Asia-Pacific, and November 22 at select global outlets.

For more information onInstapump Fury Boost™ please visit: https://www.reebok.com/us/instapump.

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