‘Selling Sunset’ Christine Quinn is the face of MCM’s Larger Than Life 2022 Advent Calendar Campaign

MCM announces the “Selling Sunset” star Christine Quinn as the brand’s new face of the larger-than-life 2022 advent calendar.

Launching globally on November 17, 2022, The Advent Calendar echoes the playful and bold themes that come with the holiday season and underpins the DNA of the German fashion luxury house.

The Holiday Campaign is brought to life by notable director Maya Margolina. Known for making her work go viral, Margolina has collaborated with an endless list of pop culture icons including Mariah Carey, Heidi Klum, and Bella Hadid.

For MCM’s holiday campaign, Margolina created a unique and interactive look into a mise en scène luxurious advent calendar. Showcasing MCM’s most beloved products, Quinn takes on the role of highlighting the diverse offerings that MCM encompasses, appealing to a wide array of audiences which remains a pillar for the brand. Brought to life through the soundtrack “Fashion Freak” by Isabella Lovestory, the campaign aims to tether the line of displaying functionality of the products offered with a festive and interactive cosplay exhibition of the MCM universe.

MCM’s advent calendar offers a robust assortment of iconic products that speak to the MCM persona including a small Berlin Crossbody (S$2,880) in a festive range of colors including 24k gold-plated hardware, an MCM fragrance shaped novelty crossbody bag (S$1,920), a holiday-edition MCM eau de parfum and an Après Ski capsule including an all-over Cubic Monogram jacquard-knit shimmer top (S$730) with matching leggings (S$650). The assortment is available online and in-store now – with special drops planned throughout the festive season.

“It is a dream come true to be the face of the new MCM holiday campaign. As a longtime fan of their iconic logo totes, luggage, and clothing, MCM has always been a staple in my wardrobe. I am so honoured to work with such an incredible creative and professional fashion house – from start to finish – and can’t wait for the campaign to come out! These items make the perfect holiday gift for your loved ones or ever better – you! Treat yourself not only because it’s the holidays, but because you deserve it.” said Christine Quinn