TUMI announces South Korean actress Mun Ka Young as their newest global ambassador

CONTENT: Medina Razali

TUMI recently announced their latest global ambassador, Mun Ka Young alongside the launch of their Asra collection in Singapore. The actress, best known as the main character in hit k-drama True Beauty, made her first appearance as the brand’s newest global ambassador at a private party held at Sentosa Island.

Jill Krizelman, TUMI’s Senior Vice President of Marketing and eCommerce says, “We’re thrilled to welcome Mun Ka Young as our newest global TUMI Ambassador. She is the embodiment of the ideal TUMI woman; confident, successful and empowered.”

The party also marks the launch of TUMI’s newest Asra collection, a range of women’s handbags. The launch of the collection was held in Singapore as the destination that inspired the brand’s Spring 2024 collection and colour palette.

Designed with versatility and functionality in mind, the Asra handbag is a fashion-forward travel companion that can be worn from day to night. Featuring soft pleated fabric in a curved hobo silhouette, the shoulder bags are lightweight yet chic for the modern traveller. The Asra bags are available in three sizes with four colour options: From beautiful pastel hues in the Purple Sunset and Cameo Rose colourways to the neutral toned Moonlight and Black.

The small Asra handbag is aptly sized for carrying basic travel essentials — with a crossbody strap, you can take this out for afternoon cafe dates to bar hopping nights. If you’re a maximalist traveller, the large hobo is generously spacious enough to hold a full day’s worth of shopping. While this collection was designed as a women’s handbag, men can wear them too — the Asra regular and large sizes work as gender neutral options.

The Asra collection is available online and TUMI stores worldwide, prices range from USD350-495 

More information can be found on Website