Local wine purveyor Pop Up Wine sets sights on expanding into Southeast Asia with their award-winning wines

CONTENT: Yiew Kai Jie

Since its inception eight years ago, Pop Up Wine, Singapore’s fastest-growing wine company has been voted ‘Singapore’s Best Wine Store’ in the Asia Pacific Business Awards and has become one of the top alcohol e-commerce leaders in Singapore. The company has delivered more than 42,000 wine orders to Singapore homes, and it has seen a 240% average growth over the past three years- mostly due to lockdowns caused by the COVID-19 pandemic.

The company’s success was also based on fufilling a need for the 500,000 Singaporean wine drinkers who want high-quality wines delivered to their homes at low prices. Novice wine drinkers in Southeast Asia will benefit from the personalisation of a real-life digital sommelier available day and night to help with purchasing decisions. Pop Up Wine also assures their customers on purchasing quality wines: all wines available on their website have won multiple awards or have minimum ratings of 90/100 that are considered ‘outstanding’ by leading wine critics. The brand also assures customers of same day delivery whenever they make their orders before noon on the same day! Pop Up Wine intends to bring this successful business model to other countries in Southeast Asia, leveraging on its logistics hub and expanding its digital marketing capability.

Pop Up Wine’s expansion strategy is based on a growing appreciation for wine, as the emerging middle class in Southeast Asia increasingly embraces wine drinking. The Southeast Asian wine market is valued at US$20.62 billion, and the wine segment in Southeast Asia is projected to grow by 6.28% from 2023 to 2027. Pop Up Wine seeks to capture the region’s growing demand for wine by entering markets such as Vietnam and Cambodia over the next 18 months.

“Pop Up Wine is looking forward to rolling out in South East Asia whilst continuing to offer our exceptional wines to buyers in our home market of Singapore. We’re confident we can leverage our success in the Singapore market in other parts of South East Asia. Singapore has proven to be a solid logistics hub and base for us to build and expand our digital marketing capability,” said Isadora Noble, co-founder of Pop Up Wine.

Some of Pop Up Wine’s noteworthy bottles include the MAXIME BLIN CARTE BLANCHE BRUT (S$69), a fully certified organic champagne that are highly sought after due to its crisp, refreshing taste and lower C02 content that allows champagne lovers to enjoy the taste without worrying about excessive bloating afterwards.

The GEORGES DUBOEUF BEAUJOLAIS VILLAGES SIGNATURE 2020 (S$33) is also another favourite of ours that has won multiple awards since 2013 and is considered to be the best selling brand of Beaujolais wine in the world. The wine contains a perfect blend of the sweetness that can be found in most port wines blended with the intensity of full bodied wines such as a Syrah or Melbec wine and goes well with most red meat dishes or can be simply enjoyed on its own.

Pop Up Wine is also Singapore’s most awarded online wine store, having attained multiple wine awards under its belt and Isadora Noble, the company’s co-founder was also named a Singapore Expatpreneur Award Winner, at the Expat Entrepreneur Awards. Pop Up Wine’s success has also let the company to recently expand into whisky. In January 2021 the company launched a selection of premium whiskies on its website, plus a sister store that specialises in premium whisky selected by one of Asia’s leading whisky experts.

In late 2022, the company launched a wholesale division and now supplies wine to Singapore’s top restaurants and hotels including Pullman Singapore Orchard.

Visit Pop Up Wine here