The Macallan Concept Number 1 Launches in Asia Pacific with Singapore as it’s first stop!

Following its global debut on 18 December 2018 in Dubai Internal Airport, The Macallan Concept Number 1 is now available first in Asia in Singapore’s Changi International Airport for the month of January 2019. Bringing together imagination and idealism to create a fantastical, sensorial world of whisky where anything and everything is possible, the label and packaging of The Macallan Concept Number 1 features a surrealistic interpretation of The Macallan’s Six Pillars -– the spiritual home, curiously small stills, the finest cut, exceptional oak casks, natural colour and peerless spirit.

Created from whiskies matured first in sherry-seasoned oak casks and subsequently for an equal amount of time in ex-bourbon casks, The Macallan Concept Number 1 is a whisky crafted to explore maturation more imaginatively. Displaying characteristic notes of citrus fruits and ginger, it is a spirit that combines an unwavering passion for whisky with an unfailing mastery driven by bold and brave choices.

Commenting on the uniqueness of this series, Macallan Master Distiller, Nick Savage says, “The Macallan Concept Number 1 is whisky reimagined, offering a compelling new sensory experience that rewards with every sip. The innovative process developed to produce this remarkable single malt pays tribute to the visionaries of the surreal art world and reflects our continuous search for excellence.”

Adding further, Igor Boyadjian, Edrington Global Travel Retail Director, emphasises, “We’re proud to unveil the first release in The Macallan’s latest innovative travel retail-exclusive product range. By “breaking the norm”, Concept Number 1 reinforces our commitment to offering exciting products to travellers and we’re confident this fresh innovation will prove attractive to travellers and collectors alike.”

The Macallan Concept Number 1 is now available exclusively in Singapore, via DFS duty free stores in Changi International Airport and will be available in selected airports throughout Asia Pacific from February 2019 onwards. The recommended selling price is SGD 170.

For further information, visit www.themacallan.com