The Macallan Debuts the Macallan Experience in Shanghai

The Macallan Experience marks a milestone on 3 December 2021 as it launched The Macallan Experience showcase at the Museum of Contemporary Art Shanghai (MoCA Shanghai).; the largest ever showcase of its kind for the brand in the world.

The Macallan Experience is an immersive and artistic exhibition exploring the origin and vision of this renowned single malt whisky brand.

Visitors to The Macallan Experience (Shanghai) will be greeted by the massive forest photography installation on the exterior of MoCA executed by Ji Zhou, Photographic Installation Artist. The exterior forestry photography installation is a tribute to the Speyside scenery where The Macallan Distillery is located.

Entering the 4,000 square meter exhibit space of MoCA, visitors will experience The Macallan’s tribute to nature, culture, and heritage with incomparable quality. The journey begins as you walk through the River Spey, making your way through the vast barley field that leads to the legendary oak forest. This is not just a tour through The Macallan’s history, but a journey through the brand’s continued commitment to sustainability and uncompromised excellence.

Contemporary Artist, Professor Chen Qi, had reimagined the River Spey to bring about an immersive sensorial environment, brought to life by audio-visual digital work.

Moving up the sweeping ramp that leads to the second level of MoCA, visitors will uncover the full collection of The Macallan Fine & Rare. This is the first time in the brand’s history that the full collection of 57 bottles of Fine & Rare whisky is present at a single location.

Greeting the visitors at the end of the ramp, visitors will find the iconic The Macallan’s spiritual home, Easter Elchies House, manifested through the interpretation of Sculptor & Artist – Cai Lei.

Continuing onto the second level, visitors can explore a number of rare and limited-edition expressions as they transport themselves in time through the eyes of the legendary brand, experiencing the craftsmanship and artistic collaborations behind each bottle.

Concluding the immerse experience on the third level of The Macallan Experience, visitors have the opportunity to savor The Macallan single malt whiskies to further discover the details of the brand’s creations and experience how The Macallan’s respect for nature finds its way into each drop of whisky.

The Macallan Experience runs is ongoing till 16 January 2022