La Prairie Launches New Pure Gold Collection

La Prairie has developed a new and exclusive Pure Gold Diffusion System, designed to provide immediate radiance and sustained delivery of two key replenishing ingredients to help compensate for the loss of receptiveness of the skin.

Working in a three-peak action sequence, the Pure Gold Diffusion System first comes with the immediate deposition of gold particles on the skin’s surface to offer the look of instant radiance. An intense infusion of replenishing active ingredients in the free form follows.

Upon application, they immediately penetrate the skin and initiate skin nourishment and revitalisation. Finally, a steady release of the replenishing active ingredients attached to submicron gold particles completes the sequence. Once released, they penetrate into the skin in a delayed infusion to ensure that optimal levels are maintained in the skin and further support long term skin reconstruction. Skin is left feeling revitalised, replenished, enriched.

The multi-sensory experience of the Pure Gold Collection begins with the scintillating formula of the Pure Gold Radiance Concentrate. A rich fluid, it glistens with the promise of the sumptuous sensation to come. Drop by drop, it melts into the skin, leaving the slightest hint of pure gold resplendence.

The snowy opalescence of the Pure Gold Radiance Cream and Pure Gold Radiance Eye Cream undulates in soft peaks, hinting at the richness contained within. Each Pure Gold Collection creation is imbued with a delicate scent conceived to capture the unique fragrance of Switzerland’s soaring summits at dusk.

The delicate signature fragrance of the Pure Gold Collection sets the tone for a resplendent experience, while the Pure Gold ritual provides both an immediate glow and long-term skin benefits, with three distinctive formulas designed to infuse the grace of the golden hour. The skin is instantly imbued with the look of healthy youthful resplendence, as if lit from within. Over time, its overall structure is improved. Splendour is restored and the impact of environmental and physiological changes is mitigated.

The La Prairie Pure Gold Radiance Concentrate (S$1,270), Pure Gold Radiance Cream (S$1,270) and Pure Gold Radiance Eye Cream (S$950) is available at all La Prairie counters at Tangs at Tang Plaza, Takashimaya, Metro Paragon and One Assembly.