Jinro Is Back! Makes It’s Leaping Soju Debut Into the Singaporean Market

CONTENT: Yiew Kai Jie

Having garnered a decent reputation as one of the original brands of Soju in Korea, Jinro has since sold over 300 million bottles since its comeback in April 2019, the soju brand has taken a leap of faith and entered the Singaporean market!

“At House of Amber Nectar, we are dedicated to offering only the best tipples; we are excited to have Jinro is Back join our current JINRO Soju and carefully selected range of house-brand and imported beverages, and to make this fresh new experience of Korean soju conveniently available in the local market.” said Leonard Tan, Director of House of Amber Nectar who is the sole authorised importer of Jinro in Singapore.

With a refreshed aesthetic look and sporting Jinro’s signature animal mascot, Jinro is Back is a modern interpretation of the decades old heritage liquor Jinro. The new bottle design pays homage to the brand’s iconic look from 1975 to 1983 that highlights a sleek clear blue bottle with modern and retro elements. The labelling on the bottle is meant to be minimalistic- showcasing the traditional brand logo in both Korean and Hanja (Chinese characters). Jinro Is Back is a concoction that goes down the throat smoothly and is easy to drink, thus making it popular with the younger crowd for them to learn how to drink or appreciate soju.

The titillating spirit is best served chilled and enjoyed on its own, or as a somaek – a popular Korean cocktail of soju mixed with beer. It pairs perfectly with meaty Korean dishes such as samgyupsal (grilled pork belly) and jokbal (boiled pig’s trotters), as well as classic Chinese dishes and Asian-inspired tapas – such as Kung Po Chicken, Har Cheong Gai (Prawn Paste Fried Chicken), Fried Chicken and Salted Egg Fish Skin.

Jinro is Back can be enjoyed at various bars and restaurants that includes Lady Wu, as well as various Korean restaurants along Tanjong Pagar and Telok Ayer.