Coach Set to Launch Disney Mickey Mouse X Keith Haring Collection

Coach introduces the Disney Mickey Mouse x Keith Haring collection with a campaign starring Coach family and friends Kaia Gerber, Cole Sprouse, Kōki, Xiao Wen Ju and Myles O’Neal.

Spotlighting Haring’s iconic illustrations of Mickey Mouse from the 1980s, the special edition collaboration brings together three American icons—Coach, Disney and Haring. The collection includes bags crafted in glovetanned leather topped with Mickey’s ears, and a shearling jacket, totes, and sweatshirts printed with Haring’s artwork.

Reimagined within the collection, Haring’s illustrations of Mickey Mouse uniquely illuminate his philosophy as an artist—his belief that art should be for everyone, and the tension between originality and pop culture his work often explored. The collection also includes Haring’s “Andy Mouse,” his artwork featuring Haring’s personal hero Andy Warhol drawn as Mickey Mouse—and a celebration of pop art.

Created in collaboration with photographer Alessandro Simonetti, the Disney Mickey Mouse x Keith Haring campaign depicts the international cast on streets that channel the energy of downtown New York in the 80s, where Haring lived and created his art.

“Sometimes the best design comes from the most unlikely juxtapositions, and I can’t think of a cultural clash that brings me more joy than Mickey Mouse and Keith Haring,” said Coach Creative Director Stuart Vevers. “Ahead of its time when it was first made, this art feels so timely today as we can celebrate and appreciate the diverse work of great creators whoever they may be, without social boundaries. As my collections over the years have shown, I love Disney and I love Keith Haring, so this collaboration makes for my ultimate treat.”

To introduce the collection, Coach also launched the Disney Mickey Mouse x Coach Exploratorium, an interactive digital experience where customers can watch exclusive videos featuring stars of the campaign Kaia Gerber and Kōki, learn more about Haring, Mickey and the collection, shop physical and digital products, and create their own street art in the style of Haring.

Coach Disney Mickey Mouse x Keith Haring Roving Display and Photo Contest in Singapore

From 22nd to 27th December 2020, the Disney Mickey Mouse x Keith Haring display will be roving across Singapore at the following locations:
– 22nd to 24th December 2020: Jewel Changi Airport (Level 2 Entrance)
– 25th to 27th December 2020: Wisma Atria Main Entrance

Stand a chance to win an item from the limited edition collection through the ‘Spot the Mickey’ photo contest from 22nd to 27th December 2020.

• Step 1: Activate the Mickey ears AR filter by scanning the QR code found on the Mickey x Keith Haring roving display
• Step 2: Snap a creative photo with Mickey and the Mickey ears AR filter
• Step 3: Post the photo onto your Instagram account (make sure your account is public) and hashtag #MickeyxHaringxCoach #SingapoRediscovers
• Step 4: Tag @ a friend in your caption

• Step 1: Activate the Mickey ears AR filter by scanning the QR code found on the Mickey display
• Step 2: Snap a creative photo with Mickey and the Mickey ears AR filter
• Step 3: Post the photo onto your Instagram account (make sure your account is public) and hashtag #MickeyxHaringxCoach #SingapoRediscovers
• Step 4: Tag @ a friend in your caption

4 winners will be notified via DM by 31st December 2020.

The Coach Disney Mickey Mouse x Keith Haring collection will launch officially at Coach Wisma Atria and Coach Jewel stores from 29 December 2020. Prices range from S$145 – S$3,400.