Gentle Monster Launches Debut Collection with American Designer Heron Preston

Gentle Monster and Heron Preston announces the launch of their first collaboration. The new collection, “Level” was inspired by the bold workwear design at the core of Preston’s vision, incorporates the brand’s signature ‘spirit level’ element into eyewear.

Heron Preston, founder and creative director of his namesake brand, was first drawn to this partnership thanks to Gentle Monster’s deep understanding of how to connect and juxtapose culture and art in authentic yet relatable ways.

This collection features three rectangular silhouetted acetate sunglasses with 100% UV protected lenses in different colour variations – Black, Clear, and Navy Gradient. The solid, wide frames are accentuated by the bold logo and level details, combining both brands’ identities into one design.

The Heron Preston x Gentle Monster custom designed limited edition packaging features a soft eyewear pouch within a hard case that is imprinted with the Heron Preston and Gentle Monster branding which unfolds into a spirit level.

“The level was first introduced in the collections as a heel on our women’s boot. Given the success and excitement around that idea, we challenged ourselves to think of other ways the level could be applied across different product categories. The shape and construction of sunglasses is the perfect platform for this idea. The horizontal line that creates the temple on the side of the glasses directly relates to the line of a level. It was the perfect fit.”

“I decided to collaborate with Gentle Monster because they always have supported big ideas and ambitious thinking. They understand how to connect through culture & arts in the most authentic ways and so working with them made me feel confident that they would be able to carry out my vision.” said Preston.

The Heron Preston x Gentle Monster collaboration eyewear is now globally available at Gentle Monster and Heron Preston‘s on and offline stores and global select shops.