Italian watchmaker Panerai and lifestyle gaming brand Razer unveils a pop-up to raise awareness on manta ray conservation

CONTENT: Andrew Kho
IMAGE: Panerai

Italian luxury watchmaker Panerai in partnership with lifestyle gaming brand Razer has just unveiled its latest pop-up at ION Orchard. Themed “Make Time for Our Ocean”, both brands aims to engage both horologists and gamers to raise awareness on ocean conservation and to support marine species.

At the pop-up, visitors can save mantra rays in this interactive “Plastic Hunt” game for a chance to win prizes which include exclusive Razer and Panerai premiums. Italian coffee and cocktails are also available throughout the event.

“It is exciting to be able to work with Razer to bring forth creative and influential ways to educate and elevate awareness on ocean preservation. This is our continuous commitment to the environment and a demonstration of our innovative approach not just in watchmaking but also in initiatives where the community plays an essential role in protecting our Earth.” says Jean-Marc Pontrué, CEO of Panerai.

The highlight of the pop-up are the Iconic Panerai timepieces displayed along with the new Luminor Quaranta Razer Special Edition which is limited to only 500pcs worldwide.

The Luminor Quaranta Razer Special Edition watch retails at S$12,100, available exclusively at the Panerai ION boutique in Singapore.

“The alliance between Razer and Panerai has built up a lot of excitement within both the gaming and watch communities,” says Min-Liang Tan, CEO and cofounder at Razer. “This collaboration is driven by our shared values in conservation and protecting the planet. In the marine conservation space, Panerai has a clear expertise, and we look forward to more exchange in knowledge to bridge our respective communities.”

The Panerai x Razer Pop-Up Store runs till 28 February 2023 from 10am to 10pm and is located at Ion Orchard, Level 1 Outdoor, Singapore 238801