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Hot! Birkenstock Opens Pop-Up Boutique at ION Orchard Showcasing the 1774 Range

October 29, 2024 / No Comments
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German footwear brand Birkenstock continues to grow its community in Southeast Asia with the opening of its pop-up boutique at ION Orchard from now till August 2025.

Inspired by the unique elements of the House of Birkenstock, the boutique brings exceptional shopping experience to a new location evoking a strong sense of character and celebrates craftsmanship, reminiscent of the vibrant House of Birkenstock. The store further represents the brand’s intention of continuing to grow its community in Singapore, focusing on its heritage as a classic German brand rooted in tradition, quality and function, and Singapore’s dynamic retail scene and position as a cultural hub.

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At the pop-up boutique, visitors will be able to explore the latest launches from the brand, such as the Autumn-Winter 2024 collection. The classic Birkenstock range will also be available, including beloved and best-selling styles such as the Arizona, Gizeh and Madrid.

In addition, the brand-new shoe care range will be on sale, designed not to only maintain but also enhance the durability of Birkenstock footwear, preserving their legacy for years to come. The German-made range includes a footbed and shoe cleaner, cork sealer and protector, leather conditioner and polishing tools. This will also be the only retail store other than the House of Birkenstock where the products are sold.

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Outside the House of Birkenstock, this will be the only boutique in Singapore and the third store in Southeast Asia where the exclusive 1774 collection of footwear will be available for purchase. This will include recent launches, including the latest Eternal Sunshine collection – created in tribute to Los Angeles and its eclectic energy, capturing the essence of the city with shapes and fabrics in citrus hues mixed with shades of blue, olive and burgundy to evoke memories of endless summers under the sun.

The Birkenstock pop-up boutique is located at B1-32 ION Orchard, 2 Orchard Turn, Singapore 238801.