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Hot! CASETiFY Announces G-Dragon as the brand’s first Global Brand Ambassador

January 23, 2026 / No Comments
GDragon

CONTENT: Andrew Kho

In conjunction with CASETiFY’s 15th anniversary celebrations, the leading global lifestyle brand has tapped G-Dragon as its inaugural Global iCON, setting the tone for a year of special initiatives and partnerships. This collaboration marks a significant milestone for both the brand and the artist, welcoming a new chapter that blends cultural influence with bold creativity.

As CASETiFY’s Global iCON, G-Dragon will transcend campaign appearances, defining the brand attitude and shaping the creative direction for the current year. Recognized worldwide as a multi-disciplinary figure in fashion and art, G-Dragon will engage the CASETiFY community across the entire product spectrum—not limited to tech accessories—bringing significant cultural resonance to the 15th anniversary celebration.

“Welcoming G DRAGON as CASETiFY’s inaugural Global iCON is a powerful statement as we mark our 15th Anniversary,” said Wesley Ng, CEO and Co-founder of CASETiFY. “He will not only amplify our reach but strategically influence our creative direction, reaffirming our belief that technology is the most important canvas for personal expression today.”

This 15th Anniversary iCON campaign is built around the concept of “Chromatic: Forms & Hues”, representing a powerful artistic duality. On January 26, CASETiFY will debut “Forms & Hues”, anchored by the Alloy Ripple Case. This premium, aluminum-made extension of the Ripple line is defined by a bold, avant-garde style. Accompanying the case are curated metallic accessories, such as new Metal Charms, a 2-in-1 Metal Cross-body Chain, and Custom Metal Charm Cubes available for bespoke personalization.

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Launching the same day, “Chromatic Hues” will debut five vibrant variants for the brand’s Ripple Collection simultaneously. These vivid tones are designed to embody a potent creative force and champion a bold range of individual aesthetics. Together, these launches showcase the full expressive range of CASETiFY’s design philosophy for the year ahead.

Ranging from S$14 to S$121, The Chromatic Collection will be available for purchase starting from January 26 online and in-store at CASETiFY STUDiO ION Orchard.