PRADA Launches Spring/Summer 2019 Collection

To celebrate the launch of the Spring/Summer 2019 collection, Prada hosted an in-store cocktail last 5 April, 2019 at the Paragon store in Singapore with DJ set by Kassy.

The original set-up introduces the psychedelic prints with new collages of city scenes and country landscapes seen in the Spring/Summer 2019 fashion show, both on the external façade and the interiors, creating moments of intersection with the Prada Spring/Summer 2019 collection.

Prada Spring-Summer 2019 Donna collection features a vibrant colour palette of vermilion, pistachio, and rosy pink. Think baby doll silhouette, oversized headbands with baby bangs, and décolletage cut-outs on shirt-and-sweater combinations. The Uomo collection showcases a clean, lean silhouette to define a youthful, contemporary elegance.

More than 500 guests attended the cocktail. Amongst the guests are Korean singer and actor Chanyeol (from EXO), Zoe Tay, Fann Wong, Lawrence Wong, Joanne Peh, Qi Yuwu, Rebecca Lim, Desmond Tan, Sheila Sim, Carrie Wong, and Yoyo Cao.

Prada Paragon Boutique is located at 290 Orchard Road #01-45/47, Singapore 238859