Tory Burch opens T Monogram Pop-Up at Wisma Atria

Tory Burch celebrates the iconic T Monogram collection, a signature pattern inspired by traditional quilting with a unique pop-up along Orchard road. Located adjacent to the brand’s Wisma Atria boutique, this installation takes place from now till 16 April.

The pop-up has a surreal quality and features inflated T Monogram sculptures perched on cloud-like structures and set against an animated backdrop of blue sky and soft clouds, creating an ethereal environment on the vibrant shopping boulevard.

More of the T Monogram sculptures, which serve as a display for an assortment of handbags, footwear and ready-to-wear from the Spring/Summer collection can be found inside the installation. It includes the new T Monogram denim collection as well as the Ella Bio, the evolution on an iconic tote, crafted in an innovative plant-based leather.

Guests are also invited to experience the Tory Burch collection at the adjacent, newly renovated Wisma Atria boutique and to view an exhibit in partnership with the International Center for Photography. The exhibit highlights the work of Singaporean ICP alumnae Rachel Cheng and Ying Ang and further extends the brand’s partnership with ICP, which began in 2021 with the opening of the Tory Burch flagship in New York.