Dream Cruises Partners with Four Homegrown Brands In Its “Support Local” Initiative
Dream Cruises has launched its “Support Local” initiative to celebrate the nation’s homegrown brands and do its part in building a vibrant ecosystem for the local food and retail sector.
The first of such collaboration by Dream Cruises, it will be working with Singapore’s oldest tea producer The 1872 Clipper Tea Co., social enterprise The Animal Project, ice-cream and coffee lifestyle café Creamier as well as lifestyle fashion brand Binary Style to create exclusive collections that will be available for purchase onboard World Dream in the later part of September 2021.
Mr. Michael Goh, President of Dream Cruises said, “Singapore has been an important homeport for Genting Cruise Lines. We are excited to collaborate with these brands and besides showcasing the vibrancy of Singapore’s food and retail brands, we hope more people will be aware of these amazing brands when they retail their items onboard World Dream. As a cruise line that remains dedicated to curating exceptional cruise experiences, we look forward to unveiling our exclusive collections to strengthen our offerings to cater to the evolving needs and lifestyles of our guests.”
Sharing their thoughts on being part of the collaboration, Ms Santhi and Sari Tunas, Founders of Binary Style said, “We are thrilled to create a special design for Dream Cruises and celebrate their quality hospitalities and entertainment in the form of wearable mementos.” Similar sentiments were echoed by Ms Khoh Wan Chin, Co-founder of Creamier, “This is like a perfect partnership – going on a cruise and eating ice creams are just about the happiest moments on earth! Creamier looks forward to treat the cruise guests with more delicious happy moments this September!”
Inspired by the story and experiences that World Dream offers, guests can keep their eyes peeled for these exclusive products created by these brands:
Known for its conversational prints that are inspired by Singapore’s history and diverse cultural mix, get ready to be wowed by this bright and colourful scarf by the Binary Style. Drawing inspirations from the stunning hull artwork, the scarf uses vivid colours, oriental patterns and other signature offerings onboard to capture and bring out the essence of World Dream.
Specialising in the craft of creating premium ice creams and sorbets using quality ingredients, homegrown ice-cream brand, Creamier is no stranger to the community. Guests will not be disappointed with this specially created ice cream flavour that brings to mind the gentle sea breeze and lightly salted air during a refreshing day out at sea.
Celebrate the talents of these gifted artists with special needs with this high-quality lifestyle product by The Animal Project. Using digital calligraphy, the pouch weaves in the artists’ love for animals and elements of World Dream.
Mr Roland Tay, Founder of The Animal Project said, “We are pleased that Dream Cruises has chosen to partner with The Animal Project to support locally designed lifestyle products by artists with special needs. This gives us a platform to showcase and celebrate their talents, and an opportunity to motivate and encourage them to pursue their artistic passion.”
Widely appreciated for its consistency in quality, signature aroma and refined taste, Singapore’s oldest tea producer – The 1872 Clipper Tea Co. will be elevating our guests’ experience with this refreshing and calming tea blend. Inspired by the haven of calm that World Dream offers, relax with this tea blend, and be reminded of a beautiful day by the tranquil sea.
“We are excited to be given this collaboration opportunity with Dream Cruises to offer consumers premium products through an enhanced retail experience. This collaboration gives us a new channel to reach local and international audiences, and to share 1872 Clipper Tea Co.’s expertise and experience in providing fresh and high-quality tea products. We hope our tea can help reconnect and bring calmness to everyone during their time onboard World Dream,” said Felicia Lai, Assistant General Manager of The 1872 Clipper Tea Co.
“We hope that the community will continue to show their support for local brands by indulging in these items during their time onboard. Not only that, but our guests can also definitely look forward to more exclusive collaborations and products as part of Dream Cruises’ ongoing efforts to support our local brands,” added Mr Michael Goh.
Exclusive offers for UOB Cardmembers
UOB Cardmembers who book between 1 Jul 2021 to 30 Sep 2021 can enjoy additional discounts ranging from $100 (3D2N) – $200 (4D3N) off all Balcony and Balcony Deluxe staterooms; $200 (3D2N & 4D3N) off suites, on World Dream for all sailings from 4 Jul 2021 to 30 Mar 2022. For more information on the promotions, visit website
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