Magnum and Hasbro Launches Magnum City Monopoly along with Two New Ice-Cream Flavours

CONTENT: Andrew Kho

Magnum invites Pleasure Seekers to experience indulgence like never before with the launch of Magnum City MONOPOLY, an exciting promotion with Hasbro that combines two limited-edition flavours and an exclusive collectable travel-sized game set.

For the first time, Magnum presents marbled ice cream, enveloped in its signature cracking chocolate. The luxurious swirls and rich sauces create a harmonious fusion of taste and texture, elevating the ice cream experience to new levels of indulgence.

The Magnum Double Hazelnut ice cream is wrapped in a thick cracking white chocolate shell, generously encrusted with caramelised hazelnuts, pistachios, and almonds. Beneath this opulent exterior lies a swirl of smooth hazelnut ice cream, perfectly marbled with a rich, salted hazelnut sauce – delivering layers of decadent pleasure in every bite. The Magnum Strawberry Panna blends luscious strawberry ice cream with creamy thick cracking chocolate. Infused with real strawberry pieces offering a refreshing burst of fruitiness balanced with the richness of panna cotta.

From now till 30 June, redeem an exclusive travel-sized Magnum City MONOPOLY board game with a minimum of S$45 of Magnum ice creams, including at least one new flavour multipack, Double Hazelnut or Strawberry Panna, from participating retailers such as Cold Storage, Giant, Fairprice, Sheng Siong, RedMart, Prime and selected petrol marts while stocks last.

Every Magnum MONOPOLY board game offers you the chance to uncover Golden Chance Cards offering luxurious getaway experiences such as A Beach Club Getaway at +Twelve, worth S$1800, A Shopping Spree at Takashimaya, worth S$2000, A Private Chef Experience with Chef Justin Quek, worth S$3500, A Luxury Staycation at The Warehouse Hotel, worth S$1000 and more.

Lastly, simply purchase 4 Magnum ice cream sticks, including at least one stick of Double Hazelnut or Strawberry Panna at 7-Eleven and get a chance to redeem the limited-edition Magnum City Bag Strap blind packs inspired by Magnum City MONOPOLY, with three exciting themes to uncover – The Traveller, The Adventurer, and The Homebody – each luxurious strap brings a touch of Magnum’s signature elegance to any outfit.

*Every blind pack doesn’t guarantee the exclusive patches, Keep collecting, and you might just get lucky and uncover them all.