Penfolds celebrates the art of gifting with an immersive holiday pop-up at EmSphere Bangkok

Penfolds has kicked off its holiday campaign, From Penfolds to the World, at EmSphere Bangkok.

The immersive pop-up experience, which runs till 4 January 2026, reimagines gifting through the concept of ‘Penfolds Postal Service’, offering guests a multi-sensory journey of wine, craftsmanship, and discovery.

Designed to include nostalgic stamped envelopes, pneumatic tubes and sleek shipping containers, the limited-edition release explores the concept of ‘Penfolds Postal Service’, transforming gifting into an extraordinary experience – just like the wines it showcases.

Visitors will receive personalised shipping labels at check-in, unlocking surprise parcels from an interactive mailbox station. The experience continues at a photo booth where guests can commemorate their visit with personalised printouts and playful, postal-themed stickers.

The highlight is the Grange Immersive Room, offering an interactive showcase of Penfolds’ most iconic wine, Grange. Visitors will also enjoy curated wine tastings from Penfolds’ global collection, including Bin 389 Cabernet Sauvignon Shiraz, FWT 585 Cabernet Sauvignon Merlot Petit Verdot, Bin 600 California Cabernet Sauvignon Shiraz and Champagne Cuvée Brut NV.

The limited-edition collection is presented in collectible red shipping container-inspired gift boxes and features:

•Bin 389 Cabernet Sauvignon Shiraz – First created in 1960 by the legendary Max Schubert, Bin 389 Cabernet Sauvignon Shiraz is often referred to as ‘Baby Grange’, in part because components of the wine are matured in the same barrels that held the previous vintage of Grange.

•FWT 585 Cabernet Sauvignon Merlot Petit Verdot – A bold French Winemaking Trial shaped by Bordeaux vineyards and honed by Penfolds’ signature House Style.

•Bin 600 California Cabernet Sauvignon Shiraz – A Californian expression of the iconic Penfolds blend of Cabernet and Shiraz.

Beyond tasting, the pop-up also offers personalised gifting options for those seeking meaningful festive presents. As a festive touch, visitors who purchase Bin 389 Cabernet Sauvignon Shiraz, FWT 585 Cabernet Sauvignon Merlot Petit Verdot, or Bin 600 California Cabernet Sauvignon Shiraz will receive exclusive Penfolds carabiner charms, available only at this limited-time pop-up.

Visitors who spend over THB 5,000 at the pop-up will also be invited to join a Penfolds masterclass, where they can delve into Penfolds’ winemaking approach, unrestricted by a specific vineyard or region to select the best of the best grapes from Australia, United States of America and France. The masterclass will feature four premium wines from the Penfolds Collection, comprising the Australian, Californian and French wines: Bin 389 Cabernet Sauvignon Shiraz, Bin 600 California Cabernet Sauvignon Shiraz, FWT 585 Cabernet Sauvignon Merlot Petit Verdot and Champagne Cuvée Brut NV.

From Penfolds to the World is more than a gift – it is a celebration of craftsmanship and connection, designed to mark the moment over the holiday season.

From Penfolds to the World Pop-up is open daily at EmSphere Bangkok from 29 November 2025 to 4 January 2026. Visit www.penfolds.com for more information.