Thailand’s Best Selling Plant-Based Brand MEAT ZERO Is Now Available in Singapore

Around the world, the trend of becoming flexitarian — people who consume vegetarian meals once or twice a week — is rising.

According to Euromonitor International’s report entitled “Voice of the Consumer: Health and Nutritional Survey (fielded January/February 2021)”, 23% of global consumers want to reduce their meat consumption and 16% are aiming for a plant-based diet. This has in turn spurred demand for meatless food options.

Here comes a new entry to the plant-based market, with over 4 million packs sold since its launch, MEAT ZERO’s plant-based meat range is now available in Singapore and comprises of four products and two ready-to-eat meals.

It took more than three years to produce the plant-based meat products and 2,000 experiments helmed by hundreds of researchers and teams from CPF Food Research and Development Centre. MEAT ZERO partnered with Fuji Oil from Japan, a world-class plant-based products company, as well as experts from the U.S and Taiwan to develop Plant-Tec innovation. The innovation makes plant-based ingredients taste just like meat.

Traditionally, low-moisture extrusion is used to texturise protein into meat analogue. For MEAT ZERO future product development, the high-moisture meat analogue process is used to texturise vegetable proteins into a product with a fibrous texture akin to animal meat. The appearances, mouthfeel and texture of the products are similar to those of real meat. They are of equal nutritional value. High-fibre, non-GMO soy — which keeps cholesterol levels in check — as well as pea, wheat and corn, are the key ingredients.

“The future looks bright for meatless meals, with the number of vegans, vegetarians and flexitarians altogether constituting about 29% of the global population,” says Mr Prasit Boondoungprasert, Chief Executive Officer of CP Foods. “MEAT ZERO’s affordable price point will make this lifestyle more accessible to those who are looking to adopt a sustainable diet. The incredible taste will also convert sceptics.”

The MEAT ZERO range comprises of Meat Zero Plant-based Nugget, Meat Zero Plant-based Bologna Ham, Meat Zero Plant-based Chilli Bologna Ham, Meat Zero Plant-Based Patty, Meat Zero Plant-Based Meat And Basil With Rice and Meat Zero Plant-Based Spaghetti Bolognese.

CP’s MEAT ZERO is now available at Cold Storage, NTUC FairPrice, FairPrice Online, RedMart, Amazon, Caltex, SPC and Sinopac Petrol Kiosks. For more details please visit Website