COVERMARK Launches Fifth Edition of Their Signature Cell Advanced Serum to Tackle Skin Concerns for Smooth, Supple Skin

CONTENT: Michelle Ng

Signs of ageing and a harsh environment starts to show more easily on our skin as we age, and we can help slow this down with the right products.

The COVERMARK Cell Advanced Series was launched in 2009 as the answer to target pain points in mature skin, featuring the latest Japan skincare technology to ensure speedy results. The beauty brand has just launched the fifth generation of the Cell Advanced Serum WS, which comes with a more improved formula to keep that youthful and vibrant glow by restoring the elasticity of the skin texture.

The serum comes in a gorgeous gold bottle that is light yet feels luxe. Two to three pumps is enough to cover my entire face, and I usually use it at after my toner and before moisturizer. I usually use it as part of my night care routine so that the serum can work its magic during the night and my skin will absorb it all. The serum dries pretty quickly and doesn’t have much fragrance, which makes it light enough to wear during the day.

Made with an extensive list of active ingredients, the Advanced Serum boosts amino acid growth to build the resilience of skin cells, brighten the skin, and even out the bumps in skin texture, to result in a smoother and more supple skin. With brighter and clearer skin, you will instantly look much younger and more awake, even if you’re not wearing much makeup.

Even if you think your skin looks good as it is, keep the early signs of ageing from appearing by slowly easing the serum into your daily care routine. Prevention is always better than a cure, especially since the skin barrier takes longer to repair itself as you age. Start slowly by using the serum on days when you feel like your skin had a rough day, and slowly amp up usage if and when your skin needs it.

The other products in the series includes the Cell Advanced Cream WR, Cell Advanced Lotion WR, and Cell Advanced Mask WR for maximum hydration and revitalization of your skin.

COVERMARK’s Cell Advanced Serum WS is available for purchase at Takashimaya (1F Beauty Hall), Isetan Scotts (level 1) and BHG Bugis (Level 1).