Kiehl’s Launches First-Ever Virtual Future Made Better Festival

Coinciding with Kiehl’s 170th anniversary celebration this year, Kiehl’s Singapore announces its unprecedented virtual green event, the Kiehl’s Future Made Better Festival, which will be held from 14th June to 14th July 2021.

The festival kicked off last Thursday 17 June with Super Junior member and UNICEF East Asia & Pacific Regional Ambassador Siwon Choi who went on a 30-min livestream session on Instagram, where he discussed about a future made better, took on fans’ questions and awarded lucky viewers with signed Kiehl’s products.

The month-long digital festival marks the first of its kind for the brand in Singapore, and invites the local community to join in its journey towards creating a better future through an exciting line-up of experiential virtual stations, entertaining and informative livestreams, a community-building social campaign and online-to-offline activations.

Be immersed in The Story of Kiehl’s through daily bite-sized fun facts and chances at the Slot Machine, and learn how each of Kiehl’s Top 10 most beloved products, as chosen by customers, is Made Better. You can compete with your friends to “grow” a Calendula Plant and win Kiehl’s prizes each day by simply logging in to water their plant. As you navigate through the vibrant festival map, discover how Nature and Science collide through naturally derived ingredients that are sustainably formulated with quality, safety and efficacy.

You can also receive an immediate skin analysis and personalised skincare routine via the dermatologist-developed Kiehl’s Instant Skin Reader. Simply upload a snapshot of your face and the Kiehl’s Instant Skin Reader technology will scan your face to measure it against 10,000 data points and identity unique strengths and areas for improvement.

Complete the virtual festival experience and be rewarded with online Exclusive Treats and a chance at the sure-win Spin the Wheel game, to win exciting rewards from Kiehl’s and its event partners.

The virtual Kiehl’s Future Made Better Festival will run from 14th June to 14th July 2021. Explore the festival here