PHYTO Introduces Anti-Aging Formula that Renews The Youthfulness Of Your Hair

Hair is definitely ranked alongside to your skin. The face and skin is often the first to be taken care of when it comes to aging and the hair is often regarded as secondary.

How do you define hair aging?
It is more than hair loss and gray hair that defines hair aging. Hair aging actually happens at both the level of the hair shaft and the follicle. Many internal and external factors contributing to this aging. Internal factors such as genetic or hormonal, whereas external factors such as UV radiation, pollution, tobacco, diet, and rhythm of life. Oxidative stress, made worse by a number of these external factors could play a determining role in the premature aging of hair.

Some main signs of hair aging include thinning and loss of density in the hair as the roots become weaker. As time passes, hair becomes dull, fragile, and devitalized, hence losing its buoyancy and suppleness, and is harder to style. One will also notice that the hair turns gray and whitens as catalase becomes rarer and melanin production reduces. Lastly, the production of sebum reduces causing the scalp to dry out, making the hair fragile during the growth stage.

PHYTO recognizes the main signs of hair aging and developed PHYTODENSIA to rejuvenate one’s resplendently youthful hair. The PHYTODENSIA range consists of a Plumping Shampoo, Fluid Plumping Mask and a Plumping Serum, a hair care ritual created specifically for hair losing its beauty over time.

Brimming with unique powerful botanical active ingredients, PHYTODENSIA offers complete anti-aging properties to restore the opulence of younger hair. To combat the effects of hair aging would demand action against the hair substance. The active ingredients used possess exceptional potent restructuring power the restores the hair substance’s strength and vitality through the hair fiber and the scalp.

The PHYTODENSIA Range:

PLUMPING SHAMPOO (200ml, S$45)
The first step in the hair care ritual that gently cleanses the hair and creates a remarkable light lather. With every wash that targets the scalp and the capillary fiber to restore volume and youth, it leaves the hair light, soft and voluptuous. This sulfate-free lightweight shampoo has a sensuous feminine fragrance with the fruity notes of pears and peach flowers, made sophisticated by musk and vanilla.

• Revitalizing and fortifying action on hair
• Leaves hair light, soft and voluptuous
• Protects and revitalizes hair

FLUID PLUMPING MASK (175ml, S$85)
A light mask infused with restructuring active ingredients leaving hair voluptuous, revitalized and full of body. The coating mask is used after shampooing, the hyaluronic acid and acacia collagen infuse into the hair fiber recharging and shields the hair cuticle, transforming the hair bringing body and volume to it.

• Restores and plumps for youthful-looking hair
• Weightless volume and bounce
• Coating action on the hair fiber
• Protects and revitalizes

PLUMPING SERUM- The Anti-Aging Star (30ml, S$65)
The ultimate star with an ultra-high concentration & ultra-high performance is a non-oily fluid serum that stimulates the scalp by delivering the dual action active ingredients leaving hair stronger and more resilient, brimming with radiance. This fortifying elixir works like a booster from the roots up to transform devitalized hair is recommended to be used three times a week after shower on dry or damp scalp. With every use, hair begins to look resplendent.

• Restructuring and fortifying action
• Stimulates the scalp, for more resilient hair, full of vitality
• Strengthens hair structure
• Protects and revitalizes

Revive the vitality and radiance of your hair’s youth today with PHYTODENSIA.

PHYTODENSIA range is available at the following stores:
• Beauty by Nature Ion
Ion Orchard #B3-49/50, 2 Orchard Turn, B3-49/50, Singapore 238801
Tel: +65 6884 5182
• Robinsons The Heeren
260 Orchard Road, Singapore 238855
Tel: +65 6735 8838
• Robinsons Raffles City
252 North Bridge Rd, #03-01, Raffles City Shopping Centre, Singapore 179103
Tel: +65 6216 8388

For more information on PHYTODENSIA, please visit: www.phyto.com