Hot! Singapore Welcomes JW Marriott Brand to the South Beach Hotel

Marriott International, Inc. (NASDAQ: MAR) and South Beach Consortium Pte. Ltd. (a joint venture between City Developments Limited (CDL) and IOI Properties Group Berhad) announced the rebranding of the 634 room Philippe Starck designed luxury property The South Beach hotel to JW Marriott Hotel Singapore South Beach, offering the warm authentic service and crafted culinary experiences that the JW Marriott brand is known for.

In addition, Ian Schrager together with Marriott and Granmil Holdings Pte. Ltd. (a joint venture by Hong Leong Holdings, CDL and Lea Investments) also announced the introduction of The Singapore EDITION, the first to the city. The 8-storey boutique hotel, with 190 rooms, will be located on the former Boulevard Hotel site on Orchard Boulevard and Cuscaden Road.

EDITION is the first true international luxury-lifestyle brand which combines the personal, intimate, individualized and unique hotel experience that Ian Schrager, the internationally recognized American visionary hotelier, is known for, with the reach, operational expertise and global scale of Marriott International. The property will mark the fifth city in the Asia Pacific market to welcome this one-of-a-kind brand of 5-star hotels.

Mr. Kwek Leng Beng, Executive Chairman of Hong Leong Group and CDL said, “We have a vision and an established history of bringing creativity to Singapore’s hospitality market. With that in mind, we are thrilled to combine a design masterpiece like The South Beach hotel with Marriott’s global operational expertise, and join forces with them to introduce EDITION, another world renowned design hotel brand to this city. We look forward to these two new exciting developments in Singapore that will cater to the discerning traveler.” “The journey Marriott and I embarked on several years ago to shake up the sterile luxury hotel concept has been both exciting and illuminating. I cannot wait to welcome the Singapore project to the expanding global presence of the EDITION lifestyle brand and to work alongside Mr. Kwek Leng Beng,” shared Ian Schrager, Chairman and Chief Executive Officer of Ian Schrager Company.

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