The Macallan launches The Harmony Collection Fine Cacao

The Macallan has released The Macallan Harmony Collection Fine Cacao, the first global travel retail edition whisky in a new limited release series of single malts that will see the brand progress its journey towards sustainable packaging.

Inspired by The Macallan’s deep-rooted connection to nature for nearly 200 years, The Harmony Collection is an exploration into the world of sustainable packaging, which will fuse innovative techniques with materials from the natural world at the end of their life, to see them reborn with a renewed purpose. To create the Fine Cacao edition, The Macallan Whisky Maker Polly Logan visited Girona, Spain, where she explored the chocolate-making process, uncovering the distinctive flavour profiles.

Polly collaborated with world-renowned pastry chef, Jordi Roca, the youngest of the acclaimed Roca brothers of El Celler de Can Roca, with whom The Macallan has a long-standing relationship. As part of the exploration, she visited Jordi’s famed chocolate factory, Casa Cacao in Girona and she also spent time with master chocolatier, Damian Allsop. Through the experience, Polly drew inspiration from the duo’s passion, knowledge and creativity to create The Macallan Harmony Collection Fine Cacao, searching the sherry seasoned oak casks maturing at The Macallan Estate to seek out rare, indulgent chocolate notes.

Crafted from a combination of European and American oak casks, the single malt whisky is characterised by a unique and elegant medium chocolate profile, which pairs perfectly with the finest chocolate for a luxurious sensorial experience.

In homage to its chocolate inspiration, The Macallan Harmony Collection Fine Cacao is encased in a beautiful fully recyclable and biodegradable presentation box, made using natural by-products in the chocolate-making process. The box is crafted using discarded husks from cacao pods and brings together The Macallan’s renowned craftsmanship with contemporary packaging techniques aimed at minimising waste.

Sustainability has been a constant guiding principle for The Macallan since it began crafting its single malt whisky amidst the beautiful nature surrounding The Macallan Estate in Scotland’s Speyside in 1824.

The Macallan Harmony Collection Fine Cacao Pop-Up
The Macallan has partnered with Changi Airport Group and Lotte Duty Free to launch The Harmony Collection Fine Cacao as a Global First Launch, at the travel retail exclusive pop-up in SingaporeChangi Airport Terminal 3 Departure Hall from 1st May 2022. The world-first installation will shine a spotlight on The Macallan’s sustainability journey, showcasing an immersive retail space created and built from re-purposed materials. The pop-up will also feature interactive web AR experience to excite consumers and enable them to discover more about The Harmony Collection Fine Cacao.

In addition to The Harmony Collection Fine Cacao, The Macallan pop-up will also include a comprehensive range of exceptional single malts, from the brand’s travel retail exclusive range and selected limited release expressions.

“The Macallan Harmony Collection Fine Cacao is the first release in the Harmony Collection for global travel retail and we are delighted to unveil this timely and unique expression, in collaboration with Changi Airport Group and Lotte Duty Free. Apart from delivering an immersive and seamless shopping experience, our first sustainable pop-up at Changi Airport shines a spotlight on our sustainability journey. Innovation and the environment have always been at the core of The Macallan, and we hope to inspire travellers to join us on this journey towards a greener future.” said Jeremy Speirs, Managing Director, Edrington Global Travel Retail.

“We are thrilled and privileged to introduce The Macallan’s Global First Launch for The Macallan Harmony Collection Fine Cacao and wholly support the brand’s contribution and fight towards an environmentally sustainable future. Travellers can expect an immersive shopping experience at the Macallan pop-up and be the first to get their hands on this travel retail exclusive with us.” said Edward Im, Managing Director, Lotte Travel Retail Singapore.

“We are excited to launch The Macallan Harmony Collection Fine Cacao at Changi Airport, in partnership with Lotte Duty Free and The Macallan. Using interactive augmented reality elements, the world-first installation gives passengers an exclusive look into the newly launched whisky collection. The pop-up is one of more to come, as we continue to work with our partners to bring new and unique retail experiences to our passengers,” said Teo Chew Hoon, Managing Director, Airside Concessions at Changi Airport Group.

A global travel retail exclusive, The Harmony Collection Fine Cacao follows the release of The Harmony Collection Rich Cacao for domestic markets in 2021. Retailing at SGD 215, The Harmony Collection Fine Cacao will be available at Singapore Changi Airport Lotte Duty Free shops from 1st May 2022, before being introduced more widely to global travel retail hubs from mid-May 2022. The Macallan Harmony Collection Fine Cacao pop-up will run from 1st May to 30th June 2022 at Changi Airport Terminal 3 Departure Hall.

For further information visit www.themacallan.com