ION Orchard Launches “LOVE OUR WORLD” Campaign to Encourage Sustainability Efforts and Greener Living
CONTENT: Michelle Ng
ION Orchard is taking a big step to promote green efforts such as reduce, reuse and recycle to shoppers as a part of the mall’s sustainable journey together. The “LOVE OUR WORLD” campaign will host a series of events, workshops, and tours centered around the theme of sustainability to educate shoppers on climate change and how they can make small green changes in their everyday routines.
From today till 12 June, drop by the B4 ION Station to understand the importance of recycling right, how to make a change, and be encouraged to learn more about eco crisis and the need for sustainable actions. Shoppers can get Green Points (that can then be exchanged for shopping vouchers) by recycling paper, plastic, glass, or fabric materials to the recycling station.
There will also be a display of four recycling bins decorated by local personalities such as, Bernadette Belle, Tiffany Lovage, Xenia Tan and Zhang Jia En, who will be leaving their eco-mark in exclusively designed art-of-recycling bins.
Brands will also be joining in the green efforts by hosting their own in-store workshops and tours. Highlights include Bynd Artisan, who are hosting a Recycled Leather Key Charm Workshop, In Good Company is hosting a fashion swop to encourage a circular sustainable economy and a seed paper making workshop, and receive freebies when you recycle empty beauty containers at L’Occitane. L’Occitane is also launching an exclusive Refill Fountain exclusive to their ION Orchard Boutique where shoppers can bring their empty bottles to refill with their favourite shower products, totally cutting out the need for any packaging in a revolutionary launch.
In conjunction with Cancer Survivor Month this June, ION Orchard will be presenting ‘Ahead of Time’ together with the Breast Cancer Foundation (BCF) to showcase a photo exhibition by renowned photographers like Russel Wong, Mark Law, and Lee Jen of 25 breast cancer survivors and their children. All the exhibit prints are printed on sustainable fine art paper made from 100% cotton rags with responsibly sourced and recyclable frames.
From today till 31 July, here’s the full list of rewards that both ION+ members and shoppers can enjoy, which includes chances to win ION+ points and Green Points by purchasing from green collections and using your own shopping bags and mugs. The ION+ points and Green Points can then be exchanged for shopping vouchers – it’s a win-win!
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The ION Orchard “LOVE OUR WORLD” campaign runs from 3 June to 31 July 2022 across participating shops.
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