Global Luxury Group Kering to go Completely Fur Free

Kering

French Fashion Company Kering has announced that it will stop using animal fur starting from the Fall 2022 collections.

“For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards. When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general. The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that,” declared François-Henri Pinault, Chairman and CEO of Kering.

Starting with Gucci in 2017, all the Group’s Houses, notably Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have progressively decided to take this step.

Leave a Comment