Loro Piana Launches SS22 Shoes Campaign featuring Korean Ambassador Hyun Bin

Loro Piana announces the Spring-Summer 2022 Shoes Campaign featuring Korean actor Hyun Bin, who became the first official Korean brand ambassador in 2021. The Korean superstar is seen in the campaign showcasing the latest Spring Summer 2022 colours of the iconic Summer Walk shoes in suede and in wool, as well as the Newport Walk and Modular Walk sneaker styles.

The iconic Summer Walk shoes are a casual moccasin in unlined suede with a water-repellent finish and light-coloured rubber sole. With much of the construction painstakingly carried out by hand, this light weight, extremely soft moccasin guarantees supreme comfort and is the ideal summer footwear.

The Newport Walk sneakers are made from lightweight, wrinkle-resistant Wind Stretch microfiber. Thanks to a special Storm System treatment, they are water-repellent and windproof. This sporty style is enhanced by suede inserts on the upper, while the interior is trimmed in lightly padded technical fabric.

The Modular Walk is a contemporary sneaker crafted from Wind Stretch microfibre fabric treated with Storm System for a waterproof, easy-clean finish. The sneaker is finished with trim in suede and nappa leather and styled with a chunky, shaped sole.

“Loro Piana shoes are incredibly comfortable and versatile. I’m such a fan of the White Soles, and the Summer Walk is the perfect shoe for the summer, no matter if I’m wearing shorts and t-shirt, or in a casual suit” said Hyun Bin.