Renowned Malaysian jewelry house Amee Philips opens its first international boutique in Singapore

CONTENT: Yiew Kai Jie

First established in Penang, Malaysia, Amee Philips has made a reputation for itself with its exquisite craftsmanship and extraordinary gemstones. Aiming to broaden their market and services to the Singaporean market, the brand has opened its first overseas boutique in Singapore. This new boutique will be led by Gina Philips, the daughter of founder Amee who intends to continue the family’s legacy in fine jewelry.

Amee Philips’ journey began over two decades ago when founder Amee discovered the gemstone town of Idar-Oberstein in Germany, known for its rich deposits and superior gem-cutting techniques. Since then, the brand has been celebrated for its unique and luxurious pieces that blend traditional craftsmanship with contemporary design.

Amee Philips is known for its versatile and chic Everyday Luxury collections, as well as its High Jewellery designs. The brand’s signature interchangeable AMEE collection and the Rebel collection are designed to empower the wearer with freedom and versatility. These collections allow pieces to be transformed to suit different styles and occasions, reflecting the wearer’s individuality. Additionally, the new boutique will showcase some of the world’s rarest gems, including the mystical Brazilian Alexandrite, which changes color from green by day to red by night, and the rare Brazilian Paraíba Tourmaline. Their portfolio also includes investment-grade Colombian Emeralds, Burmese Rubies, and Sri Lankan Sapphires.

The boutique will also offer bespoke services, crafting personalized engagement rings and unique statement jewelry tailored to the client’s style and preferences. This commitment to personalized service has cemented Amee Philips’ reputation as a symbol of beauty, sophistication, and elegance.

Amee Philips’ innovative designs have also garnered international recognition. Notable achievements include the patented, award-winning V-Clip introduced in 2005, which offers unparalleled versatility in jewelry, and the Ocean’s Secret pearl necklace, which can be worn in 13 different ways. The brand has also collaborated with fashion designer Zang Toi for New York Fashion Week and has been featured in the Rolls Royce Enthusiasts’ Club Luxury Handbook in London.

The new boutique in Singapore is not just a store but an experiential space where clients can immerse themselves in the world of Amee Philips. Visitors can visualize the jewelry in a living environment, customize their pieces, and try them before purchasing. This personalized experience ensures that each piece resonates emotionally with its wearer, embodying the brand’s motto of creating jewelry that comes alive with the wearer’s style.

Discover the exquisite craftsmanship and unparalleled elegance of Amee Philips at its new boutique in The Fullerton Hotel, Singapore, and join a legacy of timeless beauty and sophistication.

Amee Philips is located at The Fullerton Hotel Singapore, 1 Fullerton Square, #01-06, Singapore 049178