Vogue Partners with NET-A-PORTER on Limited Edition T-Shirt Capsule from SS20 Vanguard Designers
Vogue and NET-A-PORTER launches an exclusive product collaboration, with a collection of four limited-edition t-shirts, each commissioned by an emerging designer. It marks a first of its kind collaboration between the global fashion authority and luxury eCommerce destination, and will be sold exclusively at NET-A-PORTER.
The collection consists of four t-shirts, with unique designs by brands Christopher John Rogers, GAUCHERE, Ioannes and S.Joon, who are a part of the Vanguard program for rising star designers. Each designer has reimagined the official Vogue t-shirt, in line with their individual design ethos.
The VANGUARD is NET-A-PORTER’s incubator program; launched in 2018, it overseen by the site’s buying team and extends mentorship to emerging designers in the areas of business strategy, buying, social media, and public relations and marketing, with the aim of ensuring long-term success for their brand and support growth in the fashion industry.
“I am excited to be launching our first ever t-shirt collaboration with the world’s leading luxury retailer NET-A-PORTER. Our media brands are renowned for championing new and emerging design talent -and in this time of uncertainty for all businesses, including independent brands, this is more important than ever. Vogue has such a huge audience worldwide and we hope that Vogue aficionados and shoppers enjoy the collection,” commented Markus Grindel, Managing Director, Global Brand Licensing, CondéNast.
“We are dedicated to supporting emerging talent at NET-A-PORTER, and this is especially important, now more than ever. Our four SS20 Vanguard brands -Christopher John Rogers, Ioannes, S. Joon and GAUCHERE, all showcase incredible creativity with their exclusive t-shirt collaborations with Vogue, launching today. We hope to continue to provide inspiration to our customers and a platform for talent at this time,” said Elizabeth von der Goltz, Global Buying Director, NET-A-PORTER.
The t-shirts have been made using GOTS certified 100% organic cotton and produced by PHYNE. The collection is now available exclusively at NET-A-PORTER for Spring/Summer 2020
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