Emirates’ Latest Ad Features Its Cabin Crew on The Tip of The Burj Khalifa

Emirates latest commercial takes it up a notch. The new advertisement features an Emirates cabin crew member in full uniform standing tall on the tip of the Burj Khalifa by Emaar at 828 metres above ground. She joins only a handful of individuals who have had the privilege to stand at the pinnacle of the world’s tallest building – including Tom Cruise and the Crown Prince of Dubai, H.H Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

The 30 second clip opens with a close up of the cabin crew holding up message boards in a nod to the famous scene in the 2003 cult hit “Love Actually”. As the camera pans out, audiences soon find that the crew, with her iconic red Emirates hat and uniform, is actually standing at the very top of the Burj Khalifa by Emaar, giving audiences a panoramic view of Dubai’s skyline.

The ad was filmed without any green screen or special effects and was the result of rigorous planning, training, testing and a strict safety protocol. At the pinnacle of the building, the main protagonist had a reduced circumference space of only 1.2 metres at 828 metres high to pull off the stunt. A casting call was put out to Emirates’ very own cabin crew team and while there were some willing and capable candidates, a professional skydiving instructor was cast to ensure the highest levels of safety. Throughout filming and in preparation of the shoot, safety remained the main priority.

“We always look to challenge the norm and push boundaries at Emirates. We do it every day through our innovative services, our best in class product and of course through our advertising. The calm and confidence of the cabin crew you see in the ad is an embodiment of our frontline team, serving travellers and ensuring their safety. We’re proud to be among a privileged few who have been allowed to film at the top of the Burj Khalifa by Emaar; and even prouder that we get to showcase our beautiful city, Dubai,” said Sir Tim Clark, President Emirates Airline.

Expo 2020 Dubai

Expo 2020 Dubai will be the first World Expo ever hosted in the Middle East, Africa, and South Asia (MEASA) region. Through the theme of Connecting Minds, Creating the Future, Expo 2020 Dubai aims to inspire people by showcasing the best examples of collaboration, innovation, and cooperation from around the world, through sustainability, mobility, and opportunity. It features an Emirates Pavilion for travel and aviation enthusiasts to experience the future of commercial aviation in UAE’s centennial year 2071. It also includes the net-zero energy Singapore Pavilion – a rainforest powered by a self-sustaining ecosystem showcasing the best of the garden state.

Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has launched an exclusive offer for customers to experience the excitement of the World Expo, the largest-of-its-kind event in the region.

Emirates customers visiting Dubai, and travelling through Dubai, anytime during the much-awaited mega event running from 1 October 2021 to 31 March 2022, will be eligible to receive a free Emirates Expo Day Pass for every flight ticket booked with Emirates.

The special offer is valid on all return tickets that include a flight to or through Dubai, for travel dates between 1 October 2021 and 31 March 2022. The offer is applicable to tickets purchased in First Class, Business Class and Economy Class and extends to tickets booked through Emirates for flights on flydubai and customers travelling to anywhere on Emirates’ global network with a connection time of at least six hours in Dubai. One-way ticket holders whose journey originates outside the UAE are entitled to receive the complimentary Expo Day Pass if travelling to Dubai or onwards to other destinations if the minimum connection time is met.

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Travellers with upcoming travel plans and are already in the UAE, including UAE residents are also eligible to receive a complimentary Expo Day Pass, as long as their itinerary includes a journey back to Dubai during the six-month period that coincides with Expo.

Customers will also earn 1 Skywards Mile for every 1 minute spent in Dubai between 1 October 2021 and 31 March 2022. Existing and new Emirates Skywards members who sign up for the programme before 31 March 2022, can avail the offer on Emirates.com, and will earn up to 5,000 Miles. The offer is applicable on all Emirates flight tickets purchased between 1 August 2021 and 31 March 2022, for travel during Expo 2020 Dubai. Emirates marketed, flydubai operated flights with an Emirates (EK) flight number are included in the offer.

To make the deal even sweeter, the special added-value offer applies to all fare types including Special, Saver, Flex and Flex Plus. For more information on this promotion, please visit the Website