Beyond Fashion, Straight Into Life #MonclerBeyond

CONTENT: Henry Boen

When it comes to human beings, identity is a matter of individuality. When it comes to a brand, uniqueness is a matter of multiplicity. In both cases, diversity is strength. This principle inspires the new Moncler advertising campaign shot in timeless black and white by Craig McDean, featuring nineteen individuals from all walks of life and of every age, ethnicity and origin, united under one claim: BEYOND.

BEYOND is an expression of pure human strength that pushes Man to break harsh, pre-set molds. BEYOND is a life proposition that is effective and resonating because it is true and straightforward, just like Moncler. BEYOND is a sum of what Moncler stands for because at its core Moncler is a brand that goes beyond.

Moncler constantly goes beyond limits, generations, and expectations.

By bringing this diverse set of individuals together, Moncler defines and expresses its singular voice through a chorus of exceptional people who have achieved their goals through the device of their unique talents, living life to the fullest. Watch the video below.

The cast: Millie Bobby Brown, Actress; John Boyega, Actor; Crystal Zhang, Actress; Conie Vallese, Artist; Guillaume Nery, Freediver; Lexie Alford, Travel Blogger; Maye Musk, Model & Dietitian; Miyavi, Musician & Actor; Eiza Gonzalez, Actress; Walter Villadei, Cosmonaut & Educator; Carmen Jorda, Race Car Driver; Xiuhtezcatl Martinez, Musician & Activist; David De Rothschild, Adventurer & Environmentalist; Olga Karput, Trendsetter; Danny Bowien, Chef & Restaurateur; Bebe Vio, Paralympics Fencer; Sheck Wes, Rapper; Liya Kebede, Model & Activist; Gus Kenworthy, Freestyle Skier & LGBTQ Activist.

Embracing the liberating power of the plural, Moncler goes beyond fashion, straight into life, and counts on nineteen voices to send out its message.