Puma x Ami Is Back for Another Limited Edition Collaboration

Parisian house Ami joins Puma once again in a collaboration that blends outdoors design elements and tailoring know-how, with a campaign fronted by singer-songwriter GIVĒON and model and activist Quannah Chasinghorse.

Inspired by the thirst for freedom and exploring new horizons, the collection mixes Puma’s sportswear heritage and Ami’s flair for tailoring, creating a well-rounded, wintery wardrobe. “I wanted this collection to be a perfect balance between our two worlds,” says Alexandre Mattiussi, Founder and Creative Director of AMI. “The goal was to have a playful, colourful collection, rich in volume and in extravagant details. It is a new chapter on the story we began developing during our last collaboration. We are now taking things further,” he adds.

With a vibrant palette of bright orange, baby blue, bubble gum pink, moss green and purple offset by neutral beige, cream and brown tones, the collection – which spans 20 different styles across both men’s and womenswear – includes Ami classics such as carrot trousers, timeless tees, as well as hoodies and sweatpants, functional fleece jackets with spacious patch pockets, and down jackets. The Puma x Ami logo – Ami’s signature Ami de Coeur symbol merged with the Puma stamp – is featured across a range of pieces in the collection.

Shoes remain timeless, with the Rider sneaker offering a knowing nod to 1970’s style. The collection accessories include a puffy backpack, a cross-body bag, bucket hats in true Ami fashion.

The new Puma x Ami collection is now available exclusively online, and in-stores at Puma Flagship Store at 313@somerset and The Shoppes @ Marina Bay Sands, with prices ranging from S$99 – S$549.