Chloé Fragrances unveils its newest Chloé Le Parfum

Chloé Fragrances celebrates the power of femininity with the launch of its newest fragrance release.

The new Chloé Le Parfum is a powerful and intense floral fragrance, featuring delicate bloom of orange blossom, interlaced with the timeless elegance of rose, and wrapped in the warm embrace of vanilla. The result is a luminous fragrance that captures the spirit of a free, graceful woman in every note.

The intensity of Le Parfum is instantly recognizable: from the deep amber-hued liquid, visible inside the signature gold-lacquered, pleated glass bottle to the deep burgundy of the hand-tied ribbon. The shade, sampled from the palette of the Chloé ready-to- wear atelier, echoes that of the blooming flower in the campaign imagery.

‘With Chloé Le Parfum, I wanted to combine my father’s heritage with my own vision, enhancing Chloé’s emblematic rose with an addictive sensuality through orange blossom and vanilla floral notes,” says Perfumer Romain Almairac.

The Chloé Le Parfum is now available in refillable 30ml, 50ml, and 100ml