LG Signature Supports American Ballet Theatre’s Unprecedented Online Celebration


LG Signature, the Global Electronics Partner of American Ballet Theatre (ABT), gave its full support behind the New York-based cultural institution’s online celebration which was streamed on American Ballet Theatre’s YoutTube last 13 May 2020. American Ballet Theatre: Together Tonight marked the dance company’s 80th anniversary and support the ABT Crisis Relief Fund, to provide needed assistance to ABT personnel directly impacted by the COVID-19 health crisis.

American Ballet Theatre’s online event included footage of ballets performed from throughout the company’s storied history, never-before-seen choreography created over the last few months and a special performance to honor the sacrifices being made by essential workers during these trying times. Additionally, the event was narrated by current and former ABT dancers and directors and showcase the talents of special guests such as beloved crooner Tony Bennett, and the Oscar-nominated and Tony Award-winning singer, songwriter, and actress Cynthia Erivo.

As part of the celebration, LG SIGNATURE has donated a number of its premium appliances to the ballet company along with several advanced products from LG Electronics. The latest LG SIGNATURE Air Purifier was also auctioned online during the event with all proceeds going to the ABT Crisis Relief Fund.

A proud supporter of the arts, LG SIGNATURE signed a partnership agreement with ABT last year, becoming an official sponsor and the Global Electronics Partner of the internationally revered ballet company. Misty Copeland, one of ABT’s principal dancers, is also an official brand ambassador for the ultra-premium appliance and electronics maker.

To enjoy the beautiful performances and uplifting artistry of American Ballet Theater: Together Tonight, please visit.

For more information about LG SIGNATURE and its suite of state-of-the-art home electronics and appliances, please visit LG Signature.

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