Poh Heng Jewellery Launches New Baby Collection

This year, home-grown jeweller Poh Heng reaffirmed its core values of commitment, passion and progressiveness with a campaign announcing its brand philosophy: ‘Created for Love’. Featuring a diverse range of local influencers, and a legacy that spans seven decades, Poh Heng Jewellery encapsulates that every piece of jewellery it offers is not only exquisitely crafted with fine gold and gems, but is also created for love.

The pieces in the Poh Heng Baby collection are created to celebrate the unconditional love between mother and child. Worth more than their weight in gold, the pieces convey the unbreakable bond between parent and baby, and are sure to hold cherished memories and sentiments that can even be passed down through the generations.

Poh Heng Baby’s versatile collection ranges from anklets, bracelets, pendants and earrings. Crafted in exclusive 22K and 24K gold, these timeless pieces are made to celebrate the different milestones in your child’s life.

The collection will appeal to all, with pieces like traditional name bracelets as well as pendants with classic Disney characters. The diversity in its jewellery reflects Poh Heng’s rich history of offering jewellery pieces that embody traditional significance while still appealing to modern tastes.

“We believe that the bond between mother and child is truly something so unique and worth celebrating. What better way to capture and represent this sentimental love than with jewellery?

Personally, my mother has gifted me with jewellery to mark every important milestone in my life since I was a baby. On my 16th birthday for example, she led me on a scavenger hunt through our home for my birthday gift. While it took me a good 45 minutes to find it, the pair of earrings is something I treasure till this day, and is something I will pass to my own daughter. Worth far more than their weight in gold or jewels, such pieces hold cherished memories,” said Pamela Seow, Assistant General Manager, Poh Heng Jewellery.

The Poh Heng Baby collection is now available in all Poh Heng stores. Engraving services are also provided for selected pieces.

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