HOKA unveils new Raffles City store with unique artist collaborations and exclusive store-only designs!
CONTENT: Yiew Kai Jie
HOKA has opened its new concept store in the heart of Singapore’s CBD at Raffles City. This store highlights HOKA Lifestyle and Lifestyle Athletics, featuring exclusive collaborations with local artists and global upcycling visionary, Nicole McLaughlin. These collaborations highlight HOKA’s expansion in Singapore and the store’s emphasis on its lifestyle range.
Designed to be a hub for those pursuing an active lifestyle, the HOKA Raffles City concept store offers diverse products, from lifestyle shoes perfect for a leisurely park stroll to rugged footwear ideal for mountain hikes. Nino Priambodo, General Manager of Brand Marketing at MAP Active Southeast Asia, highlighted the brand’s commitment: “The opening of our HOKA Raffles City Concept Store is a testament to the growing demand for HOKA in Singapore and our dedication to strengthening our foothold in the region. As we continue establishing HOKA as the frontrunner in lifestyle footwear and apparel, we aim to bring the Joy of Movement to more Singaporeans by enhancing their performance.”
In an exciting first for the country, HOKA debuts a new apparel piece exclusively designed for Singapore—the Singapore City Tee (S$69). This special t-shirt, available only at the Raffles City store, embodies the joyful performance spirit of Singapore. Created by renowned local artists Tiffany Lovage (@lovage) and Ken (@kennethsbw), the City Tee celebrates the vibrant movement and dynamic urban landscape of Singapore, featuring diverse people, the iconic Merlion, and the stunning Singapore skyline.
Global upcycling superstar Nicole McLaughlin has teamed up with HOKA to reimagine the Mafate THREE2 (S$289) in a striking new colorway of white and neon yellow. Known for her witty and functional approach to sustainability, McLaughlin’s design features a weather-resistant 4-in-1 gaiter system for enhanced protection and longevity. The sneaker also includes five pockets for small items, a high-top effect with neon stitching, and a rugged trail running sole with a generous amount of compression-molded EVA cushioning in the midsole and a Vibram Megagrip outsole for superior traction. The show will only be available exclusively at the HOKA Raffles City Concept Store, offering a unique blend of style and functionality that is sure to captivate HOKA enthusiasts and fashion-forward individuals alike.
HOKA Raffles City Store is located at #01-18, 252 North Bridge Rd, Singapore 179103
