LOEWE opens Paula´s Ibiza pop-up at iconic Le Bon Marché!

LOEWE

On the occasion of LOEWE’s third collection with the legendary Ibiza boutique Paula’s —for Spring Summer 2019— the brand have launched an expansive 230 m2 pop-up shop at renowned Parisian department store Le Bon Marché, in the 7th arrondissement.

Capturing the exuberant spirit of the Balearic Islands, the LOEWE Paula’s Ibiza collection draws upon Paula’s iconic archive of designs, with prints personally chosen by LOEWE creative director Jonathan Anderson. The pop-up runs from now through 22 June, showcasing bohemian, beach inspired Women’s and Men’s Ready-to-Wear and Accessories featuring the colourful prints, as well as stationary items and plants.

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The LOEWE Paula’s Ibiza range celebrates the famed Spanish island’s carefree, life-loving spirit, manifested in playful prints that made it a destination for style hunters from around the globe and now cover a broad selection of coastal leisurewear in natural materials.

Timed to officially kick off the warmer season, the LOEWE Paula’s Ibiza pop-up at Le Bon Marché brings the creative vibrancy and festive atmosphere of Ibiza to Paris’s Left Bank for two months, through a specially programmed calendar of events. Highlights include live DJ sets, an ice cream bar (by Saint-Germain-desPrés artisans Il Gelato del Marchese), a cactus stall (with Marais shop Les Succulents Cactus) and LOEWE’s Personalisation Service that enables clients to individualise their bags with alphabet engraved dice charms.

Le Bon Marché is located at: 24 Rue de Sèvres, 75007 Paris.

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