MCM Unveils New Vintage Jacquard Monogram

For Fall/Winter 2021, MCM celebrates its 45 year European heritage by releasing tthe Vintage Monogram Jacuard capsule collection in collaboration with Highsnobiety – A first in the brand’s history.

MCM reimagines its look with the Vintage Jacquard Monogram capsule collection, where the Visetos Monogram takes on a vintage aesthetic as it is woven into fabric, using traditional techniques of The Bauhaus textile school—an exemplar of the artisanship that has defined luxury fashion since its inception.

To bring this new interpretation of the Visetos to life, MCM worked with Berlin creative collective Sucuk & Bratwurst and the seminal fashion and culture agency, Highsnobiety, to create an exclusive 3D monogram animation. The animation depicts a ladybug—a symbol of luck and diligence, as well as Sucuk & Bratwurst’s logo and lucky charm. As the ladybug spreads out its wings, it not only showcases the new MCM Vintage Jacquard monogram, but metamorphoses into a shape reminiscent of MCM’s timeless laurel and diamond logo. The animation succinctly and brilliantly demonstrates the creativity and optimism that exists at the heart of MCM, throughout its history, in every version of its look.

“To kick off our 45th anniversary, we wanted to introduce a collection which is designed to nod towards the past yet look towards the future through a new material treatment. Berlin-based artist collective, Sucuk & Bratwurst—renowned for their bold, otherworldly imagery across two and three dimensional realms—are the perfect partners to conceptualize the metamorphosis of our monogram. I’m confident that our partnership with Highsnobiety will convey the mood, attitude and essence of our latest monogram treatment.” said Dirk Schönberger, MCM Global Creative Officer

The product assortment is now available in-store and online