The North Face’s Triumphant Return to Singapore: A Blend of Adventure and Style
CONTENT: Yiew Kai Jie
The North Face marks its grand return to Singapore with the reopening of an innovative concept store at VivoCity that spans over 2,445 square feet. This new flagship store features a comprehensive range of their renowned Summit Series and Urban Exploration collections, alongside their top-tier performance products. Located near popular outdoor destinations such as Mount Faber and The Southern Ridges, this store is perfectly positioned to serve the local community of adventurers and trail enthusiasts.
Central to this relaunch is the introduction of The North Face’s Urban Exploration Spring/Summer 2024 collection, titled “URBAN WANDER.” Inspired by the liberating spirit of summer, this collection offers high-performance, lightweight gear designed for urban explorers. Key pieces include the Men’s Printed Mesh Vest and Shorts in a chic camouflage-inspired print, and the versatile Women’s Long Sleeve Shirt Dress, all crafted to combine style with functionality. Complement your look with a camouflage Bucket Hat and the Shandal Aqua Shoes, perfect for diverse outdoor adventures.
The North Face’s VivoCity store embodies the brand’s ethos of exploration, bridging mountain and city life with artistically designed spaces and diverse product zones. It is the first store in Singapore to showcase the complete range of The North Face products, from technical gear for extreme outdoor activities to stylish urban apparel. The Summit Series Corner, a highlight of the store, features top-tier innovations tested by athletes, ensuring peak performance for climbers, trail runners, and snow athletes.
With its triumphant return, The North Face reaffirms its commitment to empowering individuals to push their boundaries and explore new horizons. The launch of the XPLR PASS loyalty program further enhances this commitment, offering exclusive benefits, personalized rewards, and tailored experiences to members.
Regardless if you are an avid trail runner, a hiker, or an urban explorer, Visit The North Face at VivoCity and immerse yourself in a world where adventure meets style, and every piece of gear is designed to inspire you to face the north face and beyond.
The North Face, VivoCity is located at 1 HarbourFront Walk, #01-184 VivoCity, Singapore 098585
