Magnum Launches Its Most Luxurious Double Gold Caramel Billionaire Ice Cream with A Virtual Pleasure Auction

Be in for a treat as Magnum launches its most luxurious ice cream to date, the Double Gold Caramel Billionaire inspired from the iconic British sweet confection, Millionaire’s Shortbread.

Indulge in an exciting union of golden caramel cracking chocolate coated with crunchy biscuits to reveal tempting layers of sumptuous salted caramel sauce which has a perfect balance of buttery caramel and a pinch of salt to provide a luscious and gooey texture. The delicious double swirled ice cream and the velvety combination of double pecan and biscuit-flavoured ice cream will surely satisfy your sweet cravings.

The limited-edition Double Gold Caramel Billionaire is available at the recommended retail price of S$4.20 for an Impulse size and S$10.90 for a Mini Multipack.

The range is now available island-wide (while stocks last), including all major super/hypermarkets, e-commerce platforms, and convenience stores.

Magnum Virtual Pleasure Auction

In conjunction with the luxurious launch, Magnum will also be launching a virtual Pleasure Auction from 7 to 20 March 2022 for Pleasure Seekers to experience the true pleasure of becoming a Billionaire.

The specially curated Pleasure Auction is a gamified space where participants can use virtual gold coins to bid for pleasure-inspired limited-edition products and experiences, such as exclusive workshops, tech gadgets, and accessories.

Magnum has collaborated with creative talents and brands to bring the entire indulgent experience to life. This includes renowned artist, Tiffany Lovage, whose designs are featured across various limited-edition merchandise, local perfumery house Maison21G to bring Magnum-inspired perfume workshops, hand sanitisers and candles as well as lifestyle influencer Daryl Aiden Yow, also the founder of the local bakery, Absolutely Batter

In addition to in-game activities, Pleasure Seekers can also purchase any Magnum ice-creams across all physical as well as e-commerce stores and upload their receipts on the website to redeem additional virtual coins. Exclusive promo codes will also be given out from 14 March by lifestyle influencers, with the tags #PleasureAuctionSG and #MagnumSG on Instagram.

Successful bidders will receive further instructions on the prize redemption. The physical collection point is located at Maison21G’s Marina Bay Sands outlet from 14 March to 14 April.

For more information on Pleasure Auction, please visit Magnum Pleasure Auction Website  or Magnum Singapore Facebook Page