BOSS The Collection Unveils First-Ever Pop-Up at Paragon Orchard
CONTENT: Yiew Kai Jie
In celebration of the brand’s 101st anniversary, BOSS has transformed Paragon Orchard Lobby into a sensory playground from 26 to 31 July 2025, spotlighting the evolution and craftsmanship behind the complete BOSS fragrance franchise.
At the heart of this pop-up, guests are invited to discover BOSS The Collection – an assemblage of 15 luxurious scents, each crafted with fresh, wearable ingredients designed to complement different moods and tailored outfits. Whether you’re seeking something crisp, bold, warm, or ode, every fragrance offers a distinct facet of the contemporary BOSS aesthetic, perfectly suited for any occasion.
But it’s not just about fragrance: BOSS has elevated the in-store journey with multi-sensory experiences. In partnership with Singapore’s innovative scented cocktail bar Lunì, visitors can immerse themselves in the union of perfumery and mixology. Sip on cocktails inspired by signature notes from BOSS The Collection, blending the olfactory with memorable flavors on select dates.
Personalised Bottle Engraving
Complimentary live engraving of any purchased Eau De Parfum (S$330) or Eau De Intense (S$390) BOSS fragrances by an on-site artist. All variants are available for purchase at the Paragon pop-up, as well as at TANGS VivoCity (Level 1) and Metro Paragon (Level 2).
Engraving sessions available: 26 July – 27 July 2025, 2:00pm–5:00pm | 30 July 2025, 6:00pm–9:00pm
Live Whisky Cocktail Bar: Complimentary for BOSS The Collection purchasing guests. Savor cocktails infused with fragrance ingredients, curated by Lunì.
Bar sessions open on: 27 July 2025, 2:00pm–5:00pm | 31 July 2025, 6:00pm–9:00pm
All registered guests who sign up to the pop up via this link will receive two complimentary sample vials tailored to their personal style. Guests will enjoy a personalized Olfactive Tailoring consultation, offering a refined introduction to the BOSS scent portfolio.
BOSS The Collection Pop-Up
Date: 26 July – 31 July 2025 (Saturday – Thursday)
Time: 10:00am – 9.00pm daily
Venue: Paragon Orchard Lobby, 290 Orchard Rd, Singapore 238859
