Online Diamond and Jewellery Brand ZCOVA Launches in Singapore

With a growing reputation throughout the region, online diamond and jewellery company, ZCOVA is no stranger to the e-commerce world. Launching in Singapore this month, the progressive brand aims to innovate and modernise the diamond buying process while educating and shaping consumer’s purchasing behaviour.

Founded by brothers Low Ziwei and Low Ziyin in 2015, online business ZCOVA sources and sells diamonds directly from international suppliers, eliminating the mark-up costs middle-men wholesalers have traditionally imposed on the industry.

A non-traditional jewellery company, ZCOVA is the first retailer to carry dual-certified diamonds from both GIA and GemEX. This two-tiered certification process guarantees the brilliance, fire and sparkle of each gem, equipping consumers with the knowledge required to make the best purchasing decision possible.

With customer service at its core, ZCOVA offers a user-friendly process to educate consumers on the main components of buying a diamond with a 10x magnification and a 360-degree view online where customers can create their bespoke designs. Each ZCOVA customer receives a complimentary consultation with a GIA Graduate Gemologist and recently launched is ZCOVA’s 3D printing technology, where the rings are printed and sent to customers so they can try the style and size on at home ahead of making their purchase.

“Our mission is to help change the perception of purchasing diamonds online. We want to educate customers that by doing this, it is not only up to 40 per cent more cost-effective than buying in-store, but also means that the quality can be assured,” said Low Ziwei, ZCOVA’s CoFounder and Managing Director.

ZCOVA’s latest offering is its LUMOS by ZCOVA range, a group of diamonds with a distinct combination of exceptional quality and superior brilliance, a grade referred to as ‘Triple Excellent’. Each LUMOS by ZCOVA Diamond is graded by a GIA laboratory and then analysed by GemEx to scientifically evaluate the diamond. Only one in a thousand diamonds make the cut to enter the LUMOS by ZCOVA range.

For more information or details, visit ZCOVA