Coach Unveils Rexy Pop-ups across Southeast Asia in Celebration of Holiday 2022

Inspired by Coach’s “Feel the Wonder,” the house’s message for the holidays, Rexy, the house’s playful mascot since 2016, will be seen in three different holiday designs across Singapore, Thailand and Malaysia.

From 18 November to 31 December 2022, Rexy will come to life in the form of a large inflatable installation at Jewel Changi Airport where visitors will be able to play with an Augmented Reality (AR) Rexy on their mobile phones by scanning a QR code on site.

The QR code will lead into an experience where your world is Rexy’s playground and users can dress her up, discover her dance moves and help her explore the physical space. There are also mystery items hidden within the AR world that can be redeemed for a gift in-store. Additionally, the game features a contest where users can take a photo of AR Rexy celebrating holidays and submit it to the virtual gallery. The most creative submission will win a Coach bag from the Rexy collection at the end of December.

Coach’s Holiday Rexy installation and Photo Contest will run from 18 November to 31 December at Jewel Changi Airport, Level 1 near the Coach store at #01-208/209.

Rexy will also make her appearance via other holiday activations in Thailand and Malaysia.

Singapore

• 18 November 2022 – 31 December 2022
  Jewel Changi Airport

Thailand

• 28 November 2022 – 5 December 2022
  Ours Community, Charoen Krung
• 6 December 2022 – 14 December 2022
  Wabi’s Home Cafe, Ekkamai
• 15 December 2022- 25 December 2022
  CentralWorld

Malaysia

• 2 December 2022 – 4 December 2022
  APW Bangsar, Kuala Lumpur
• 9 December 2022 – 11 December 2022
  Johor
• 16 December 2022 – 18 December 2022
  Hin Bus Depot, Penang
• 23 December 2022 – 25 December 2022
  IOI City Mall, Putrajaya