Jennifer Lopez Returns as Face of GUESS & Marciano Spring 2020 Campaign Worldwide

This Spring 2020, singer, dancer, entrepreneur, philanthropist and fashion icon Jennifer Lopez returns as the face of GUESS and Marciano worldwide in their Spring 2020 advertising campaign.

Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of photographer Tatiana Gerusova in Santa Monica, CA, the campaign showcases a striking collection of images highlighting Jennifer’s beauty.

The series of both saturated and black and white imagery embody a classic Hollywood lifestyle with tousled hair and confident poses juxtaposed against California’s serene palm trees and beaches in the background.

“Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.” said Jennifer Lopez.